How does Google make MoneyWhat makes Google money?
What does Google do for a living? WHAT?
Earn money? Or, as the company's business reports put it in a nutshell: "We primarily generated sales through relevantly priced on-line advertisement. "There was a period, not so long ago, when North Light and Ask Jeeves were the standard browsers of choice for many to use. However, within a few years of its founding in 1998, Google evolved from an aspiring start-up business to a verbs business - almost a generic brand.
To some extent, Google is basically the biggest coach stop in the country and generates 96% of its revenue from advertising. This is what distinguished an emerging Google in the early 2000s, known primarily as a searching machine, from its rivals. Google creators recognized that if someone visited the site and typed a word into the field, they wouldn't just happen to end up on the next page.
As Google benefits from Youthsay, you run a small enterprise - a pastry shop in Topeka, Kansas, for example. It' sure to say that those who would embed the words "Topeka" + "bakery" in Google would probably support your enterprise. Purchase an ad on a page that is only frequented by individuals looking for a Topeka pastry shop and aim to reach as accurate a audience as possible to reach a prospective customer base.
This is a low-risk proposal from the point of view of a Google client (definition of a client in the vernacular as someone who gives money to the business in return for its service). Revolutionary business modelThe incumbent advertisers - radios, TV, newspapers, etc. - have not been able to distinguish between customers who want to create revenue and those who want to make their brands known to the world.
In order to meet the latter - those who are not willing to buy, but who could otherwise keep your rivals at the top - Google lets you buy per imprint. This means that the minute a Google advertiser visits a page where an ad is displayed, Google is charging the advertiser.
The Google stockholders think it will be even better. Google has a high serve. However, momentarily, there is MoreBut AdWords is only one part of Google's binary sales policy. AdSense is a related and similarly called, but different one. Instead of placing advertisements on pages that are searched when you visit Google.com, AdSense allows other site users to join Google's ecosystem and display Google trademark advertisements.
Google's algorithm also does all the work. Businesses that charge Google to serve these advertisements offline will profit from website owners who use AdSense. Google's profit and loss account shows that AdWords accounts for about 70% of Google's ad revenue and AdSense for the remainder. One of the things that makes Google's triumph so noteworthy is that so much of it is achieved without agreements.
Nearly all of the company's sales are generated at will. Google's own business review states: "Our advertiser can generally cancel their contract with us at any moment. "While 96% of Google's revenues come from advertisements, the business is so large that it still has $1.5 billion left.
Referring to Google's financial statements, "[Google] generates most of its incremental revenue from its corporate product and ad serving portfolio for marketers, ad agents and publisher. "Google may have been launched (and first and foremost identified) as a search-only company, but its scale has enabled it to buy aggressive businesses that deviate from the advertising-intensive commercial paradigm.
Google2s biggest acquisition was the 2011 acquisition of Motorola Mobility, a mobile phone manufacturer and owner of several invaluable intellectual property rights. ConclusionEvery other Google offering - from Maps to Earth, to Gmail, to Docs to Drives - is designed to promote the core businesses. All of these paid a lot of money to build and maintenance, but for the end results - Google allows your customers to continue spending more hours on Google, so they can continue to read and click on Google advertisements - the money is well invested.
Greg McFarlane did not hold any share in any of the companies referred to in this provision at the date of the letter.