How do Dating Sites make MoneyWhere Do Dating Pages Make Money ?
The investment in on-line dating sevices looks attractive again.
Nowadays more Americans buy on-line after having loved, and branch industry analysts say that there is an option for investing in the upcoming trends. Topeka Capital Markets' latest survey concludes that the combined effects of difficult market conditions, an increase in the number of single people, as well as the use of community based entertainment and wireless technologies, are leading to a revival in quick foods dating for contact ads on-line.
"Along with the emergence of softwares, individuals are much more convenient to publish their own data on-line. There is no longer a downside to being tied to dating online," said the report's writer, Victor Anthony, Topeka's executive vice president of ISP. A new Kirchenstuhl web poll among Americans said 59% said they consider dating a good way to get to know someone, up from 44% in 2005.
Others suggest that more than a third of today' spouses are meeting on-line. Besides, 112 million individuals in the USA are singles, which means that there are many possibilities for dating sites. Overall, the dating service industry on the whole is expected by $2. 1 billion this year to be generated, and nearly 70 per cent will come from among the thousands of dating web sites across the globe. Even more than that, the dating service market is still in its infancy.
However, although the sector as a whole is expanding, not all personal ad portals are the same, and publishers say that only a few are making good deals. Websites such as eHarmony - the second biggest dating site in the U.S. after Match.com-caters to a wide demographic dating site. "Few outstanding investing options remain these days," said Mark Brooks, an New York City-based web dating professional.
At the top is Match.com, held by IAC/InterActiveCorp, the online holdings firm under the control of Barry Diller, a millionaire. According to Analyst, Match.com is best placed to benefit from the increase, so much so that Topeka has raised the value of the company's stocks from $78 to $98 and is recommending traders to buy IAC stocks in expectation of a Match.com spin-off.
"Companies like Match have the best chance of winning a significant slice of the subscriber market," Anthony said. When it happens, the move will make it easy to turn Match into a separate business, a tactic that Diller used previously. Match.com was founded in April 1995 and today operates in 24 different markets and 15 different language versions.
IAC has strengthened its personal ad franchise through several recent acquisition deals since the acquisition of Match.com, among them OkCupid in February 2011, increasing the Match unit's revenue from $366 million in 2008 to $713 million in 2012. Now it has the highest level of presence in the dating market and is the biggest dating site in revenue and revenue-wise.
And Match also has the Dating application named One of the quickest selling applications on the web, and hasn' t even started monetizing it. Larger is usually better in the shop of dating on line, and the big player will profit the most. "Generally, I would suggest using portable and large dating sites, such as Match.com.
A further contributing element to the dating bandwagon is the cost: it's just a much less expensive way to get a date. Strategic analysts at ConvergEx Group, a New York-based global broker firm, have been crunching figures from statisticbrain.com and finding that dating on-line can help a single individual saving tens of millions of dollars. "Dating before an off-line wedding crosses a $23,660 line.
Dating's site customers on an annual basis spend only $239 on membership fees, more than $12,803 in costs saved by fewer appointments," the survey said. Wireless communication is another driving force behind the sector's economic upswing. Monetarizing romanticism into dating applications has enabled people to take their dating experiences with them wherever they go.
"Portable connectivity is predicted to be the fastest-growing sector over the next five years as carriers, such as Interactive Corp. and eHarmony, provide users with easy-to-use portable applications," said IBISWorld dating specialist Jeremy Edwards in a recent survey published last weekend.