How can I Promote my CompanyCan I advertise my company?
Getting social media to support your company - the right way to go
This is the mystery of advertising for any company in search of goodies. Going Viral" has the appeal of attracting your publicity or building a franchise with a glowing movie when your whimsical contribution about shooting (and re-employing) everyone in your organization meets Facebook. This is because in the case of online content, it is usually a question of one-hit miracles - a virtual contribution that reaches an audience briefly.
But for a home cleaner or accountancy application, the actual point of using online community is to use a free service, especially if you're avoiding sponsorship and adhering to the ideas of posting stories, posting photos and video, and planning your activities logically.
Suppose you just created a new bookkeeping application. In order to make it "viral," you'll probably have to make a wacky movie or compose a convincing tale that probably has nothing to do with books. It is a long term way to get in touch with human beings, consistent and with high value contents.
Every company that is profitable is avoiding the guerilla marketers' pitfall, suggesting that you have to make a big spatter with orthodox method. When you want your company to stay close, it is much better to make a good deal of a good deal that your customers want to buy, then advertise it convincingly, but don't get the fast results.
After all, folks will be expecting consistency of substance - not a few contributions here and there, but contributions that are planed, well-designed, thought through, informational and useful over many weeks and month. It is better to have four or five high value daily contributions for current and prospective clients to view and use than one or two viral contributions.
What I recommend is to employ some folks who can do this " immediately " over the next few years to increase your level of service and your incidence so that it becomes an important one. Make your company focused on your own needs, not a diversion or a fear resource.
Unless consequent efforts are made on softwares, it becomes a slot of accidental contributions about nothing. Here you can also use our applications. Planning your own online presence is much simpler with an application like HootSuite or Sprout. Keep up with your progress by matching Facebook reaches with how many Facebook users see the content in their feeds against the website traffic that you can monitor with Google Analytics or more efficient (but also more expensive) applications such as Dynamic Flow to find out how you can use these applications to get your message noticed.
Consumers should know that you're serious about advertising your business, announcement when there's a new landmark, company messages that could get them to buy a good thing, not just laughing at a movie. You must see efforts, not random matches. Are you going to put the spotlight on the societal aspect?