Google Adwords vs Adwords ExpressAdwords vs. Adwords Express
Advantages and disadvantages breakdown Google AdWords Express.
AdWords vs. AdWords Express
So if you've been in the PPC business for a while, there' a good chance you might have come across AdWords Express at some point. Do not confuse with the normal Google AdWords, AdWords Express has some significant variations. They are both in the same company's possession, and both use the same AdWords networking, but what's better and why?
When you try to choose between the two, Google AdWords is far better. First and foremost, the differences between the two different AdWords releases are in the way the ads are handled. With Google AdWords, you can continuously refresh your ad while your ad serving is running, so you can, for example, optimize your amount per click and modify your code.
When you want maximum visibility over your AdWords campaigns, this is the way to go. So if you are new to AdWords and not very skilled, it may be tough and bewildering at first, but with a little bit of read and practice, you'll get the hang of it. On the other side AdWords Express has a completely different way of managing.
Indeed, the entire process of managing the entire marketing campaigns is fully automatic. That means as soon as you begin your campaigns, Google robotics take over and optimize your ads. If you don't have complete command of your campaigns, you're essentially counting on Google to do the right thing. Google will probably optimize your ads for most view and clicking, not for most converting.
By the end of the daily, if your ads get clicking but no converting, then they are fundamentally useless. That is the first issue with AdWords Express. Even though both AdWords use the same Google ad networks, they each have totally different ad sizes. AdWords allows you to use motion or still ads, appealing videos and advanced text ads on Google's own sites and those of its partners.
It' perfect for sophisticated A/B tests of various ads and flags to see which ones perform best. On the other ubiquitous side, AdWords Express is restricted to text ads only on Google's sites, which not only cuts down on the number of hits, but also decreases the likelihood of clicks.
Would you rather click on a funky blinking motion picture or a few words? And AdWords Express doesn't allow you to use the new extended ad format such as Google's YouTube videos. Google AdWords is the only option for you if you are looking for a sophisticated and media-rich ad campaigns.
lf these grounds have not convinced you why Google AdWords is better, then this section will do it. AdWords Express is perfect for first-time adopters and those who don't have much spare moment, and is designed to help you reduce your costs by automating the management of your advertising efforts. In order to set up your ad placement you need to type the ad and Google will show it on your website or on Google Cards.
AdWords Express current maintanance is minimum and you only charge for the amount of traffic you get. One of the advantages of AdWords Express is that you can In contrast to AdWords Express, Google AdWords gives you full visibility over your advertising campaign. AdWords gives you the power to adapt with the power to handle your keys, sites and ad format.
Just build a new ad and choose which of Google's ad networking sites to display it on to set up your ad campaigns. And if you want to expand your campaigns even further, you can try different format such as videos and shops. One of the advantages of Google AdWords is that it can be used in a variety of ways:
In order to summarize the two different AdWords releases, you will find a useful comparative chart here. Both AdWords are very similar, as you can see, but the major difference lies in their automatic administration and extended ad formats. While AdWords Express gives you full command of what may seem like a useful tool, you will never achieve the return on investment of ordinary AdWords administration.
And AdWords Express does not have the sophisticated advertising format, such as videos and shops, to help your entire client base slash. Regardless of which AdWords release you decide on, both are prone to click scams. In the PPC sector, click-through is a big issue and affects billions of people every week.