Google Adwords Tips and TricksAdwords Google Tips and Tricks
AdWords - 7 tips and tricks for Google AdWords
This is an estimation of how much Google earns with AdWords. AdWords is the only way to make so many companies pay for so many hits that many of them have to earn more than they pay. Otherwise, companies would not use AdWords and Google would not catch up.
Here and now is the real thing - many AdWords affiliates still pay Google more than they should. Google benefits from your losses. A few are winning and others are losing at AdWords.... but Google always gets its share.
Alternatively, it's just as wrong to leave a great deal of cash on the counter because AdWords campaign is poorly implemented and/or administered.
I' ll be sharing 7 general (and not so common) errors that AdWords advertiser make with you in this post so you can prevent them from doing in your AdWords campaign. In principle, there are two different types of network in which you can carry out your campaign. Searchengine - Here your advertisements can appear on Google.com (and other Google compatible searchengines) when someone performs a catchword query.
Network of displays - Here, your adverts can appear on 1000 prospective sites on the Google Network of displays that show Google adverts on them. The search and advertisement are VERY different creatures. How you choose a keyword varies. Still, I still see a campaign that combines both.
Now, Google has recently modified the gameplay. Then they began to provide what they called "search with display selection". When you have conducted a key focus marketing strategy, you' re basically grandfatherly if you don't want to update, although Google encourages the advertiser to make the change. Well, that may sound good and all, but Seach and Display are still separated pets and should be kept in different cage.
matchotypes are a big problem in Google searching campaign.
If your catchword is "Underwater Bowling", your ad will only appear if someone literally enters "Underwater Bowling" into Google. Match phrases - Your phrase must appear here in the same order it was entered in the enquiry for your ad to appear.
So, if "underwater bowling" in your campaign will be a phrase coincidence, you can look for phrases like: But if someone enters "Underwater Pins Bowling" or "Underwater Bowling", your advertisements could NOT be shown because the words "Underwater Pins Bowling" and "Underwater Pins Bowling" do not appear next to each other in the same order as they appear in your word "Phrase Match".
However, Google's notion of relevance and your notion of relevance can be quite different, so your advertisements may appear for words such as "bowling alley", "underwater photography" or "water sports" when the key word "underwater bowling" is put on Broad Match in your campaign.
Wide Match Modifier - This is a kind of hybrids between Broad and Phrase matches. BMM lets you tell Google that every phrase in your catchword must be included in the request for your ad to appear. Your ad for the phrase "Bowling under water" could appear with BMM.
Lots of marketers are adding a number of broadcast matching catchwords to their campaigns and that's it. Secondly, because you never quite know which words will be the same as your wide matching keyswords, it's hard to type advertisements that focus on the words your potential customers type into Google.
The majority of our campaign uses a mix of Exact Match and Broad Match Modifier keys.
For those of you who are performing (or plan to perform) Display Network advertising programs. Dependent on your market segment, the display network has the capacity to generate much more visitors and convert your site than a search can. There are a number of different ways to address persons in the display network, including:
Sites where Google shows your advertisements (because they think they're marketing) may not have anything to do with advertising at all...at least not by the definitions of most folks! For example, we ran a sub-category targeted advertising promotion and found that one of the websites where my advertisements ran was a hen house webcam in the Boston area.
If you are running display campaign, you need to be VERY alert and look at which websites your advertisements appear on. So, go regularly to your display campaign, look at the places where your advertisements appear, and eliminate the garbage (you have the option to make any desired placement).
You need to be cautious on the display network because if you don't setup things that only show advertisements on certain sites (known as managed placements), you MUST be alert and sort out the poor rankings, or you/your customers will pay for a lot of trunk revenue.
Advertisement Network campaign has location category choices (found on the Advertisement Network page in your account) that allow you to opt out of certain kinds of websites so that your advertisements don't appear on them. The way you organize your AdWords ad groups, ad groups and campaign into AdWords makes a big difference in the results.
Describing your ad campain, you'll have to make some big changes!
It is even better to break out into more focused ad groups, so the catchwords related to putter are in 1 ad group, the catchwords for kid golfs in others and the catchwords for used golfs in others. You can continue and create more and more target-oriented advertising groups in your campaign.
There is now a distinction between what is possible and what is convenient in AdWords.
As for the remainder of your catchwords, how you segmented them really does depend on your campaigns, your objectives, your industry, etc. It is a straightforward but efficient policy to conduct a "Majors" and "Minors" campaig.
They can also segmented things by geographic, product/service category, matching category and more. Do not run campaigns with a few ad groups. You' re not doing yourself a favor and you' re puttin' a lot more in Google's giro than you should be.
With AdWords, you want to have at least 2 adverts per ad group and let them all fight to see which one gives the best results.
There is no lack of imagery that you can keep track of in an AdWords marketing effort...CTR, Conversion Rate and Quality Score are some of the most important factors.
Suppose 1000 persons were looking for the precise matching phrase "underwater bowling". You bid on this catchword and got 500 Impressionen. Your percentage of impressiveness would be 50%.
Impression Share information can be added to the Impression Share information you see in your accounts by selecting the "Contest Metrics" item on the Customize Columns page (see below). But there are some reason why it is important to keep an eyes on Impression Share. Firstly, Impression Share is a powerful measure of how well your campaigns perform on your keyword cores compared to your competition.
Secondly, when you see a rival move up the ladder and achieve a higher impression percentage, it's a good chance to find out what he's doing differently. Often this gives you insight into advertising creativity or target sites that can help you enhance your own campaigns.
After all, maximising the impression percentage (so that you have the highest impression percentage for a particular word or series of words ) always means that you leave no winnings on the tables. When you have a low percentage of impressions, AdWords provides information that will tell you why. Look at this information for your top keyswords so you can help them maximise the returns you get from them.
And AdWords is great. And if you rely on AdWords for most, if not all, of your leads/sales, you're on the stream without a dam. In spite of the discussion about the diversification of the leading river, it's still quite simple to become smug and lull yourself into a wrong feeling of certainty that Mother Google will always be there to deliver you beautiful, consistently and affordably priced lead.
When your company's prosperity is directly related to AdWords (or a particular trafficking source), you would also panic when the waters from that branch begin to dry. Several of the on-line offerings have been really well received lately, and we have seen results from some of them smashing what AdWords can do.
And in my next post, I'm going to be sharing some of them with you so that AdWords, as great as it is, won't run your store through the... well... you know.