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Void Klicks - Google Ad Help
clicking on advertisements that Google deems inadmissible, such as accidental clicking or clicking due to malicious program. These are just a few samples of what Google can consider void clicks: Every click on an ad is reviewed by our system, and Google has advanced tools to detect and eliminate illegal hits and imprints from your bankroll.
If Google finds that your hits are not valid, we'll try to sort them out from your reviews and payment history so you won't be billed for them. When we determine that illegal clicking has missed auto-discovery, you may be entitled to a balance for those clicking. Those vouchers are referred to as "invalid activity".
Unfortunately, every screen advertising ecosystem on the globe has deceptive website rankings that aim to deduct advertising budget from innocent marketers. These rankings must be extracted from your campaign so that your funds are invested in clicking that actually does something for your company! Today in my paper I'll show you how to find the websites causing the most click scams in your Google Displays Network campaign and tell you some specific actions you can take to get rid of them.
In order to find the deceptive links to the ad of advertisements for which you are paid, go to "Show Campaigns" à "Display Network" à Place. You can see here all sites in the Google Network that have one or more images. Note first of all that the displays appear here on 48,639 different websites:
If you look at the web pages that generate spending and converting, you will find that most of them are counterfeit web pages. That site has $139. 58 issued to 251 Klicks, 22 Converts at an avarage price of $6. 34 per converting costs - that's an astonishing 8.76% converting ratio!
If you look at the website that did all the converting, you will see that it is a counterfeit website. It is not a true website that is actually visited by visitors - it is specially developed to save money. These are the treacherous evidences of a bogus website: Have a look at our #1 converter driver:
Is it likely that this website has done 22 conversations at a 8.76% convert time? Completely forged. This is not a high impact premier signage ad networking location. Here is how these pages work: Next, the site owners not only click on your advertisements, but also hire individuals and/or robots to fill out your target pages to create counterfeit converts.
After all, why on earth should a robot take the hassle of registering a bogus convert on your site? It' s because Google's automatic bidding algorithm distributes even more popularity among these bogus websites if they think they are powerful (thanks, automatic learning!!!). Common practice for removing spam places on GDN is to eliminate them physically by including them in an excluded mailing like this: you can do this by clicking on the "Exclude" button:
Keep in mind that in this example there were 48,639 different rankings to check and more than 90% of them were forged. Even worst, even after you've gone through the whole checklist, every months you see hundreds of thousands of new counterfeit websites in your mediation reports. Do not use automated rankings anymore! Instead of trying to potentially shut out manually millions upon millions upon millions in GDN, it's much simpler to simply be explicitly and select a few tens or hundreds of websites that you know are genuine - such as Wetter, com or cnet.com or techcrunch.com (etc.) - legit websites and those genuine folks actually visiting (i.e. they're not just made for bot traffic!).
In order to specify a specific listing of sites where you want your display/remarketing advertisements to appear, go to "Display Network" to " Targeting" to "Placements" to "Add Multiple Placements" to "Add Multiple Placements" and insert your listing of sites. Disable the "Automatically search AdWords for new customers" checkbox, which is enabled by setting the standard.
Otherwise, Google will try to find converted files on all the websites you've excluded from the list. Do not use the screen planning utility at first. Cause it' s only one index of the million of pages in the GDN that contains a vast number of forged pages!
Rather, use a utility like SQLrush to browse websites by topics. This will show you the websites with the most links that are more likely than most offers in the ad scheduler. Spammers can absorb tonnes of hits and spending from your ad displays by registering bogus converted messages that Google's algorithm rewards by placing even more advertisements there.
This is done by trying never to set your converting pixels to a "simple" converting, such as a leading shape that can be falsified slightly by a robot. Instead, only fire your convert pixels when you are sure that a true convert has taken place - for example, when a sales has taken place and you have charged the customer's debit cards.
As an alternative, if you are gathering lead, fire the convert pixels at a lower tunnel level action, such as activation of the sample account. Disgruntled at first at the lost lead, they later warm up to the shift when they realised they could make the same number of sell in 1/10 of the period (because they didn't have to track counterfeit leads).
Although the actual key figures for campaigns were lower than we initially thought (as both the CTR and converter key figures were boosted artificially), we found that our advertisements and target pages were indeed below average, so we made some major changes there as well. Do the changes described in this guide to make sure your invaluable screen advertising dollars are only passed on to the best (real) websites on the ad serving ecosystem!