Google Adwords OptimisationAdwords Optimization
Meetup group for Google Adwords practitioners and enthusiasts.
Your optimisation value is an estimation of how well your Google Ads accounts are tuned for performance. The optimisation value is between 0% and 100%, where 100% means that your bankroll can reach its full capacity. Together with the result, you will see a checklist of referrals that can help you optimise each and every ad campaigns.
Every referral indicates how strongly your optimisation value (in percent) affects the rating when you follow it. The application or rejection of these referrals changes the overall optimisation value of your bankroll. The optimisation value is available at the campaign, accounting and manager accounts level. Notice: The optimisation value is only displayed for current searches.
AdWords Express does not support this function. Your Quality or AdRank will not use the optimisation value. The optimisation value is evaluated in live performance terms on the basis of the stats, preferences and state of your accounts and your campaign, the pertinent effects of available referrals and the current recommendation process. The optimisation value and available advice can vary due to many different variables, from your preferences to ad eco-system trending.
As these changes occur, you can see a different number of points and a new range of suggestions. Optimize Value includes suggestions on how you can enhance the effectiveness of your campaigns. Those suggestions are built on Google's historical performances, campaigns preferences, and Google Seek volumes and trending. Every referral is delivered with a rating of