Google Adwords InterfaceAdwords Interface
Have a look at the new Google Ads (AdWords) interface
Google began last months to switch from the old AdWords (now Google Ads) interface to the new one.... Aim of this upgrade is to give recruiters more ressources to cope with the increasing complexity of paying seek ads. Google's new ads interface includes many new capabilities designed to help marketers learn how to improve business results in a highly competetive world.
New user interface also includes artifical intelligentsia (AI) and automated learn functions that automatize critical optimization and allow marketers to concentrate on bank statement strategies and analytics. Once you've signed in to a Google AdSense Account, the first thing you see is the Sitemap. View this summary in a visually dashboarded form that provides default KPIs that are divided by'looks', such as new words that appear in recent search queries, most viewed advertisements, bidding information, and other KPIs that help marketers quickly see what total accounts perform.
With the new user interface, this problem is solved by making available key figures and suggested measures (which will be discussed in more detail in the next section of this article) so that marketers can quickly focus on what is most important within an ad space. The following is a selection of some of the available information in the summary that can be used.
A new user interface provides a rugged recommendation engine recommending optimization actions headquartered on the real power of a given marketing strategy against its objectives. Being able to display "all recommendations" or referrals by category such as offers and budget, catchwords and targeted, advertisements and enhancements, and corrections that need to be made will help advertisers concentrate on the area that needs the most help.
The new interface also provides the option to build user-defined Dashboards. Inside the dashboard are tens of different datafields that can be merged and mapped in any desired mix to build a real-time dashboard with your key business indicators. Our default dashboard provides a wealth of information to help you understand the overall financial health of your trading portfolio and identify high-level trending and insight.
One thing the default Dashboard doesn't offer is a look at the basic driver and counter data. User-defined Dashboard allows marketers to tailor reports and monitor them in near-real time. This will help speed up the advertiser's capacity to put together the strategy and strategy they need to achieve their account's objectives.
Pre-defined report. What I liked was the old dimensions tabs in the former AdUI. It allowed me to quickly scramble the spreadsheets and quickly see trending, opportunity and inefficiencies. I was afraid that when I heard that the scale function was discontinued, marketers would loose crucial information necessary for rapid optimisation and extension decision making.
Luckily, the Dimensioning page in the new interface has been superseded by a new function named "predefined" reporting. I think pre-defined reporting provides more robust information than the Dimensionen tabs. Pre-defined reporting provides the same information as the measurement information, but allows you to display it in graphical form. Analysing information for trending and insight makes it much simpler to visualize information to quickly get the information you need to make the right strategy decision.
One advantage of visualizing this information is that I can quickly determine which dates perform best in relation to mean location and converting workload. If I had tried to do this in a rough file in the old user interface, I wouldn't have been able to see the ratio between mean location and daily traffic per unit of the workday.
A thing to keep in mind with pre-defined reporting is that it's fixed. You must modify the date area of the reporting manual to update the dates to the latest figures. Improved target population. Age-old AdWords have been available for some considerable amount of now. In the old interface, however, it was not possible to merge imagery, so it was not simple to comprehend the full extent of your account's imagery.
A new user interface provides features that allow marketers to build user demographics. Each of these permutations provides a better understanding of the demographics of your bankroll. I recently analyzed the demographics of a given bank using a sex and ages combo. On the basis of this study (to my delight ful surprise) I learnt that the population development of women over 65 exceeded my expectation.
It is a college bank and I had thought that older demo books would not work well. However, on the basis of these new findings, I am currently in the midst of realigning the approach to take this new information into consideration. Google Ads understand this issue and have created a range of reports and insights that solve important issues, such as identification of what works and what doesn't, in a more detailed way.
More detailed identification of these areas provides marketers with more accurate direction on what leverage they should put into an advertiser's bank accounts to drive sales, enhance ROI, and show the value of PPC to interest groups.