Google Adwords FeaturesAdwords Functions
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Google AdWords 5 features you should use in 2017
During 2016 and early 2017, Google launched several new features for AdWords, which means that there are some new ways for pay ad operators to boost their advertising in the new year. Every new or updated version has its own advantages and can help enhance the overall effectiveness of your marketing efforts in a number of ways.
Below is a look at five of the most important AdWords features you should use in 2017: As one of the major announcement coming from last summer's Performance Summit, Google would allow marketers to offer separate offerings on tablets, mobiles and computers. It was a great help to many marketers who had long been struggling with a failure to optimise offerings for cell phones, tablets and desktops.
Google published its Enhanced Campaigns function in 2013, which actually made it possible to offer separate offers on cell telephones, but to the disappointment of many marketers they have also combined desktops and tablets. This means that if your adverts on tablets are really good or bad, you can't change the offers to enhance your service without affecting the offers on the desktops.
Google's new functionality allows marketers to place individual offers on tab, cell and desk top equipment, as well as select an anchoring offer. Previously, the desktop/tablet offer was used as an anchoring offer, i.e. if you wanted to make changes, you had to raise or lower it.
With the new function, you can select one of the three units as an armature and, if necessary, make adaptations to the other two units. There has been rumour for some now that Google not only removed all right-sided text advertisements, but also tested a new ad size.
That rumour was backed up at last summer's Performance Summit when Google said it would publish enhanced text advertisements. Extended text advertisements have now been extended to all marketers. Also, while default text displays have not yet been deleted from your account, Google will not allow the generation of new default text displays as they all urge you to move towards the new extended formats.
At the end of September, Google published an option to collect certain demographic data via the Demographic Data for Wanted Ad function. In a similar way to site or re-marketing targeted advertising, this offers the advertiser the opportunity to raise or lower age and gender targets. Whereas Google introduced pricing increases for mobiles last July and enforceable pricing increases in November, the company recently heralded that pricing increases can now be displayed on all handsets.
Pricing enhancements are a great new addition for companies offering different types of business offers or multi-tiered business solutions, as they allow you to move each business offering, pricing, short descriptions, and even each one to a different destination page. Google made a significant time-saving upgrade for many marketers in December when it approved the ability to use search ad remarketing lists at the campaign layer.
Previously, marketers had to add Random Area Loyalty Selling Authorization (RLSA) modifications to each ad group, which can be quite time-consuming based on the amount of space in your advertising group. Not only does the new target group approach at the campaign stage facilitate the creation of the first ELSA offers, it also makes the measurement and optimisation of service much more efficient.
While each of these AdWords features has a different use, they are all useful if you are looking for a new way to enhance your campaigns effectiveness and reach your clients more effectively next year. No matter if you're planning more dates or want to increase your stock, these new AdWords features can help.
For the future, analysts predict 2017 will be another big year for pay-per-click ad, with even more enhancements in everything from ad targeting all the way to cost-per-click strategy, as well as reaching beyond ad serving to include online ad serving, online ad serving, online ad serving, online ad serving, online ad serving, online ad serving, online ad serving, online ad serving, and more.