Google Adwords ExtensionsAdwords Extensions
Google Ad Extensions 5 Ways to Enhance Your AdWords Campaigns Online
AdWords Extensions are a great way for your advertisements to differentiate themselves from your competition in a crowdedplace. Whats an ad extension? Enhancements to advertisements are supplemental information that enhances your advertising to make it more useful to you. Add-ons usually contain phone numbers, extra website link information, and vendor ratings.
Choose ad extensions that will help your ad campaigns better achieve your commercial objectives. Usually there are no extra costs for the use of the expansion possibilities of advertisements. Several ad extensions are automatic, meaning that AdWords automates the process of adding the enhancement information to your ad, including click-to-call and automatic call, site link extensions.
Any other ad enhancements are manually made, i.e. you can customize your ad according to your needs. For a complete listing of enhancement modes, click here. AdWords sitelinks are extra hyperlinks in your ad that lead potential buyers directly to a particular page on your site.
This example shows how the on-line merchant creates bootsitelinks for certain items. This selection of site links can be a feature of seasons, purchasing tendencies or special offers. Extensions to your site links make it possible: Callouts extensions allow you to add extra text description to your default text displays. Add unique attribute information to your company, your product, and your service that appears below your ad on Google Search Network.
Although they appear as site links, the main thing is that they cannot be selected. Therefore, it is best to consider them as supplemental enumeration points, just as extracts of supplemental information that help seduce seekers. Four good reason to use callout extensions: You use the added advertising within Google search results.
They are available at no extra charge. The Callout Extensions give you greater versatility by allowing you to modify the whole of your bankroll without having to edit each ad text individually. When you reach a target group on the move, Click to Text Extensions offer your clients a fast and efficient way to interact quickly and easily.
AdWords campaigns show a call to actions "Send Us a Text" that looks like this. Among the advantages of Click to Text Extensions are: Our own research has shown a higher Click Through Rates (CTR) for mobiles. Adwords Call Extensions offer clients a comfortable way to call your company directly from your results.
And, of course, they can be very effectively integrated with other extensions such as call out and site expansion. Call-extensions have simple advantages: You can plan your call-extensions at certain intervals to optimally support your commercial activities. There' s good proof that inclusion of reviews will improve the effectiveness of your campaign, as Google report customers are seeing a 19% click-through improvement by incorporating reviewer enhancements.
We can also check the sources of these evaluations by checking the ratings: