Google Adwords ConnectorAdwords Connector
Anybody write a data port for that?
It' s important to know if your Google AdWords investments have any real effect on your distribution pipelines. You can do this with Pardot's Google AdWords Connector. As soon as you have activated the AdWords Connector, the paid search results are filled with your campaigns, AdGroups, advertisements and keywords. The Paid Search Campaigns view shows all potential customers involved in advertisements linked to each ad in the Potential Customers columns.
Value from their opportunities is summarized in the Turnover columns. In order to fill these lines, Pardote refers to the Value box in the opportunities. Ensure that your representatives are adding the Contacts in the Contacts Roles section of the opportunities. In this way, Poardot can associate the opportunities with the contact's data set.
In addition, employees must specify exact closing opportunity scores and clear scores for missed opportunities selected as closing. Adherence to these best practice will not only increase the precision of Pardot's pay-per-click search reports, but also increase CRM customer relationship management performance through revenue reports and CRM Dashboards. As soon as a potential customer is connected to a payed campaign, all his opportunities are summarized in the payed campaign report.
These also include historic information for potential customers. But for others this can blow up their coverage, especially if they have a long client life cycle. Consider this when checking your paid search key figures and consider the Unique Opportunities and Revenues columns as key figures that are affected by the paid search but not directly associated with this marketer.
If a potential customer hits an ad, the ad heading and the click date and click hour are displayed under the Tracked Activities section in their Pardot entry. It also synchronizes this information with Salesforce, so your channel representatives can verify this information without ever exiting CRM.
Pardot creates a Google AdWords advertising ad campaigns whenever you install the AdWords Connector. Interested parties are allocated to this promotion if their first point of contact is a Google ad. If you want to modify the standard ad campaigns, follow the procedure described in this section. It is also possible to reproduce AdWords campaigns on Pardot campaigns.
By making this modification, you can only display the perspectives and opportunities that can be directly assigned to a single AdWords campaign. The paid search report will, as mentioned above, contain opportunities and the commitment of interested parties. Pardot's Google AdWords Connector can not only help you understanding your AdWords ROI, it can also help you to continuously optimize your AdWords and keyword search.
Pardot's Keyword Report can uncover the conditions that are most efficient in creating opportunities and those that do not generate high returns. Hopefully, your AdWords budgets can be assigned to the most efficient words in the long run, as the service providers are pinpointed and stopped.