Good ways to Advertise your BusinessGreat opportunities to promote your company
There are 7 ways to advertise in China on-line
Today, on-line advertisement is the best way to advertise your products and services in China. So many ways to advertise on-line, but the right thing to do is to know where you can really have a good customer commitment. For example, in this issue we have found 7 favorite China based platform where you can place your ad now.
As Google does with Adwords, Baidu has something similar named "?? - Tuiguang" which means verbatim "Push Wide (To Promote)", and they are very similar to how they work for recruiters. Instead, they have a phrase synonym match, which is due to the fact that there are many synonyms in Chinese in comparison to English.
In Tuiguang you will need a business licence, a certificate of title to your website, a $7,200 US dollar min. and it will take about 45 working day to complete the transaction. Since Baidu is so beloved in China, however, it is definitely a big wager on promoting a big Chinese store.
Sogou' s main distinction with Baidu is that it has partnered with a variety of Chinese socially responsible organizations, such as WeChat, to enable Sogou content searchers to find content from these socially responsible online sites. Using societal networks as a plattform is a great opportunity to address market niches and clients.
So Qihoo 360 extended into the 2016 seek business (so. com) and currently has about 10. Fifty-two percent of the total sales area. The greatest achievement of Qihoo 360 is that it possesses the second most favorite browser in China right after Microsoft's IE. Almost everything is tricky as a overseas company in China, but running on Wechat is even more tricky.
But Wechat is used by 750 million people, whose chat and socialize for over 90 hours a days. To place your remunerated advertisements on WeChat, you must have at least one valid registered user profile, which can be a subscriber or a business partner. Another obstacle is the high costs of advertisements on the website.
Sina Weibo is actually the simplest of all China on-line trading sites to obtain a business bank statement for overseas companies. Lets you reach your audiences by your ages, location, interests, sex and even key words. In this way advertisement can be more efficient. The Toutiao would not be known by many aliens in and from China, but it is translated into "headlines" and is used as a message resource for China notices.
Although Toutiao is still in its fledgling stages in comparison to other aforementioned plattforms, it has a rugged display delivery system. There are 11 different ad formats that we have seen so far and 2 very special ways of submitting bids. Youku and Tudou are both on-line movie streamers, very similar to Youtube. While the two firms have joined forces, you still have to advertise through each one of them.
Unlike Youtube, however, Youku Tudou only offers the possibility to buy images, which makes it best for brand-related ads. But a small business that wants a more straightforward marketplace would be best elsewhere. Knowing one thing, another thing, is how to use all these plattforms for more commitment and increased exposure.
What are brand names doing on the Internet using China's platform for more publicity? Contents depend on the law of this promotion policy. People in China are sick of seeing the same contents every year. The only thing you need to do is to create compelling contents related to your products or services by telling abundant and genuine stories.
It' s very important that the contents are fun and appealing, otherwise there won't be the trouble for readers to find them.... Good contents are ideal for small and medium-sized businesses that cannot afford costly advertising techniques. Post your contents to your socially accessible account, formal website, forum or blog.
It is also possible to email the contents directly to your prospective clients. Newsletter are an example of CMSarketing. One of the most inventive ways to promote your product, service, idea and event on the web is via online videos. It' s a great way to inform your audience about your company.
What is odd about this kind of advertising is that nobody knows how and when contents on the web become virtual. With more than 960 million China web surfers, China is the biggest contiguous nation in the globe. By the end of 2014, China had 520 million smart-phone subscribers. People who use a smart phone in China are very open to advertising on their phone and 78% are more likely to click on an ad if it contains contents of relevance to them.
And the most common form of advertising is streaming videos, followed by vouchers and banners. One of the main reasons for this is the widespread use of WeChat, Weibo and QQ tools, which enable brand names to accurately reach their goals. KOL is now the best advertising tool you can have.
These are very beloved and can affect the customer's decision. COL can help close the culture divide between businesses and China's consumer. Traditionally, China's clients like to review the ratings on what they will buy. So, don't neglect this type of online advertising when developing your entry strategies into the China markets.
You need online advertisement for your business? We' re the specialists in publicity. Please feel free to get in touch with us for any business.