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facebook wants to show more adverts to folks who view its movies and begin making cash for the folks who deliver it with those movies. According to sector reports, the online community will begin to test a new "mid-roll" ad formats that will allow videographers to add advertisements to their clip after seeing it for at least 20 seconds.
Facebook will for now be selling the advertisements and sharing the revenues with the publisher, giving them 55 per cent of all them. This is the same breakdown that YouTube offers that dominated the on-line advertising market. When the new adverts take off, they could be the first opportunity that many videopublishers have had to make serious cash from what they run on Facebook.
Some years ago, Facebook began to move aggressive to show its visitors around movies, and in 2016 he said that these visitors would watch 100 million times a night. However, unlike almost everyone else in the advertising industry, Mark Zuckerberg's chief executive has banned pre-roll advertisements that run before the start of a movie clipp.
This means that most advertisers have seen little or no advertising income from the clip they show on Facebook, although many of them spend significant amounts of money to establish a footage there. This attitude has also prevented some Facebook editors, such as sporting events, from posting precious contents on the web.
Facebook began last year giving editors the ability to make ad promoted movies, which has enabled some editors - led by Buzzfeed's Tasty entity - to incur significant advertising spend. According to source, the ruling was made after BuzzFeed managers told Facebook managers that they didn't make enough cash from Facebook movies.
And Facebook has also tried other experimentation to provide advertising possibilities for advertisers. A dedicated section of videotape was set up in 2015, giving some editors the opportunity to split the revenues from the stand-alone videotape advertisements they run. Since last year, mid-roll advertisements have also been tested in real time movies. Facebook's now attempted scheme could have the greatest effect as it contains all types of movies across the entire web - especially the news feed, its main delivery tool.
Facebook's new ad settings also indicate that it places more emphasis on the amount of times users watch movies than on the overall number of them. So far, Facebook has created a "video view" when a viewer views a movie for at least three seconds.
This was a controversial issue in the online news industry, especially as Facebook runs video clips whenever they appear in users' newsletters. However, the new Facebook adverts can only be launched once a user has seen a video for at least 20 seconds. They can also only appear in video that runs for at least 90 seconds.
Facebook, in other words, tells advertisers that in order to make a living, they need to make videos that last a while and attract users' interest.