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Use Facebook advertising to recruit talent
This is Justin. Just-Justin Weyant is kind of incredible. Have we found him with Lincoln Bandit? One of my Facebook ads came up and he massaged me. Continue reading to find out how we found Justin - and how YOU can attract top talents like Justin to your business for about $200 through Facebook advertising.
Who do you recruit? What is your recruitment policy? So why can't we just find coworkers through our own online tools? If you think of recruitment and community based marketing, most of us think of LinktedIn. A lot of businesses believe in the legend that you have to do all your recruitment on LinktedIn. Frankly, LinktedIn is a website that most folks only use when they're unemployed and looking for a new job.
So, your job hunt on LinkedIn will actually exclude those who are not active job seekers. The best staff often already have a job. But some of the greatest staff we've recruited didn't actually want to switch job in the first place! Are you able to recruit on Facebook? On Facebook, everyone eats most of their cake.
Over a billion users login to Facebook every single and everyyday. Your staff can be encouraged to post vacancies on their Facebook page. You' re restricted to the Facebook ecosystem of your employees' mates. I need you to find someone who lives near your offices. One needs humans with certain abilities. Only a small number of persons are actually skilled for an open job.
It' s very unlikely that your present staff are in touch with someone who is totally impeccable for the job - and even if they are, that someone could miss it quite a bit in their Newsfeed. When you' re serious about bringing top talents to your squad (fast), you need to get a wider public on Facebook.
You' re gonna have to use Facebook ads. Every great Facebook ad needs great graphics. During a corporate celebration I took some pictures to emphasize our corporate identity and to present some of our employees. That'?s when I put it on my walls and reinforced it with Facebook ads: Here is where ad targeting comes in.
Those who have listened to you may not realise that they are in your pivotal position and that you are employing them. Facebook's ad targeting is breathtaking. All you need to know is exactly who you're looking for when you hire new members. This allows you to carry out geographical targeted within a few kilometres of your office:
Demographic data is another important part of Facebook advertising target setting. Where do you aim for? You can also align your ads to display according to a Facebook user's organization, job designation, business sector, and business type: It is possible to include an educational targeted: Interest is another important part of Facebook advertising target setting.
It is possible to direct your advertisement towards persons who have certain interests. E.g. I aimed my ads at folks who were interested in things like C++ coding, in-bound email and PPC because folks who were interested in those things would also be interested in getting a great new job and apply that matches their passion.
They can even use re-marketing to target those who have already been to your site and are acquainted with your make. With all the targeted opportunities for the ad I made, I pinpointed my own niche and it was actually quite large (reaching almost 40,000 people) and highly pertinent. Importance rating shows you how well your public reacts to your ad.
Commitment is the enabler on Facebook. Your commitment will increase your Facebook reward. Addressing your target audiences on the basis of the demographic data, interests and behaviours that match your open job leads to more pertinent ads and greater commitment. If I had just sent this same contribution to someone with a Facebook profile, the results would have been far less compelling.
What is the ROI on Facebook recruitment? Just-in saw and reacted to my ad (you can react to ads by emailing the page) and asked for information on how to submit an application. It wasn't long after that, we hired Justin. Look at just a few of the stunning Core Value nominated (our copy of "Employee of the Month") that Justin received:
Besides the big win with Justin, the same Facebook ad met with interest from several good candidates (and about 20 resumes). If you' ve been thinking about using your own resources to recruit new talents and fill vacancies, you may have been thinking about LinkedIn. However, when you recruit new talents in the years to come, you think outside the box. What's more, you think outside the box. What's more, you think outside the box.
Remember facingbook. Advertisements on facebook + $200 and great Targeting = great new recruitments! In this case, it was actually much less expensive to find our talent on the Facebook site than to use a recruitment agent or LinkedIn ad. So, the next times you want to fill a position in your business, try using the Facebook Ads.