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Banner advertising

With the Google Display Network, you can advertise in a variety of formats and sizes with text ads, static and animated image ads, rich media ads and video ads. These ads can be used to advertise on any website. Browse my guide to everything you need to know about Google Banner Advertising. New to AdWords, you may not be familiar with Google Display Ads. The columnist Rebekah Schelfhout explains how to create great ads for the Google Display Network.

AdWords Display Banner Specifications and Best Practice

Would you like to experiment with the Google Display Network (GDN)? It could mean a lot of different things, but most often it means that banner advertising is shown on the website that is part of the GDN. GDN is not intended solely for banner advertising. The ad format varies from text ads to videos, motion graphics to ads on portable websites.

However, this article is specifically designed to help you start with starting using a banner. Regardless of whether your banner is intended for classic ads that focus on the screen or for marketing, there are stringent requirements. There are also some best practice tips to help you get the most out of your advertising. Do you create your own banner?

When you design and develop your own banner ads, make sure they comply with the following specifications: You can use the following Google formats: .jpeg,.jpg,.png and.gif. In order to conserve your valuable times and ressources, we suggest you stick to the eight most popular sizes: As well as these specs, we have some other best practice that should enhance performance:

Make sure your banner sends a clear signal. Add things like competition advantage, selling or whatever makes business sense to your objectives. No matter what you choose to record, be brief. As a general guideline (borrowed from Facebook, but also works on Google), the text should be limited to about 20% of the total banner size or less.

They should have a call to trade on their banner. Your banner's look and feels should in some way imitate the target page you are using. Would you like to provide a trusted user interface for your team? When you don't have the ressources to build and build your own banner ads, Google has a way for you.

Directly integrated into AdWords is a utility named AdWords Ad Gallery (formerly Display Ad Builder). It can help you build statical ads, like the ones I've explained, and much more. It can also be used to generate things like dynamically generated products ads, illuminated box ads, Gmail ads and more.

This can be a practical utility, but if you have the ressources, I would choose to build your own and post them to AdWords. Let us know if you have any queries about how to get ads for your company on the Google Display Network.

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