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There are 5 good reason why you need to advertise
E-mails are free to send, Facebook page creation is free, Twitter is free, Kaltakquise is free, advertising is free, recommendations are free and advertising is expensive. In fact, advertising is one of the most popular advertising strategies that comes with an account. My own personal opinion is that advertising is not afraid of advertising because of expenses, because they do not know how to achieve results and do not know the long-term outcomes.
But this is a subject for another contribution, today I want to get the lever first to help you figure out why you need to put advertising in the mixture, and then we can begin to discuss how it works. If it is carried out efficiently, advertising is an integral part of the mix: Ads are the only media you can manage - if you want your messages to arrive on the launch or events date, it's the only car you can fully manage.
Advertisement allows you to address only your best clients - if you deliver a very strong messages to a very selected public, you get a much better connectivity. Publicity Raises Consciousness of Your Contents - The power that today is creating a lot of converting and confidence is education contents - e-books, tutorials and blogs postings - publicity is a great way to help find and consume that contents once you have gone to the trouble of producing them.
Publicity increases the trustworthiness of your messages - Don't ask me why, but every times I advertise, they say that the business must be going well. Perceiving that you can advertise is often enough to help your potential and existing clients both yours and yours, and makes it easy to get your overall messages noticed.
Publicity reinforces everything else you do - If you use publicity to raise consciousness about your contents, you will inevitably raise your profile about everything you do. Reporters find businesses that recruit, recommendation resources recall businesses that recruit, fans and followers and friends from advertisements, and staff can refer to well-placed advertisements as a resource of pride in the place they work.