Disadvantages of electronic advertisement
There are different ways of interpreting the concept of electronic advertisement. Sometimes it is considered a non-print medium. But the most commonly used form of electronic advertisement is via the web and e-mail. Web ad involves a wide range of banners, texts and pop-ups, and e-mail ad is a message that is delivered to an e-mail subscription mailing list. E-mail ad is a message that is sent to an e-mail address. One of the major reasons why businesses use electronic advertisements is the relatively low costs.
The electronic advertising technologies have a bad impact on the market place. As a rule, web surfers find the advertisements annoying for their on-line experiences. Banners and text advertisements are often placed in the center of the contents, hindering the readership. Spammers and mass-mailers swamp incoming email, and spam senders filter out many unwanted emails before they even get to the people.
It is well known that advertisements on the web and in e-mails have low return quotas, which in most surveys are typical at or below 1 per cent. A April 2012 Ad Age review discussed research by Pretarget and ComScore showing that not only are click-throughs terrible, but the rate of banners or link-clickers converting to customer click-throughs is even inferior.
That puts into doubt the ROI on electronic advertising when bought at reasonable prices. Whilst you have complete fluency over the type of message you send by e-mail, the web experience is less predictable. What's more, you'll have more predictability over the time. Certain advertisements are bought directly from sites, while others are bought through third parties.
In comparison to conventional broadcasting and printed matter, electronic means are relatively new. In spite of the possibility of tracking and collecting information, optimal electronic ad delivery practices are difficult to grasp. Banners and pop-up advertisements emerged in the mid-1990s, soon followed by technologies to prevent pop-ups and dislike them. Today, more and more streamed voice and visual advertisements are being seen as businesses try to attract publicity with rich multimedia utilities.
It is a challenging task to invest funds in mediums that have a few years of research and expertise.