Effective Online MarketingOnline marketing effectiveness
small companies 10 Effective online marketing measures for small companies
Below is a commentary from Peter Rastello, creator of Inbound Market Link, an inbound marketing company that specializes in assisting small and midsize B2C and B2C companies achieve success on the web. When you are a marketing pro responsible for your "small/medium business" (SMB) search engine optimization (SEO) and inbound marketing, you are not alone.
Marketing Sherpa says SMEs are spending about 20% more on their employees' pay to do business with SMEs & Marketing than large companies that are inclined to outsource this work. It is therefore important that SME marketing companies concentrate well. These are the 10 short cuts to effective online marketing: The importance of Google - since about 80% of all queries are done through Google, it is important to concentrate the main emphasis of your work on this powerful online marketing tool.
Iahoo and Bing, are less important, but still an important part of SEM marketing. which also brings you incoming hyperlinks, which will improve your ranking in SEO. Focus on the three most important locations for online content: Frequently, the visitor is not immediately willing to buy, but a tantalizing call to trade leads them into the selling craters.
Leading Nuturing - Follow-up appeals to the promotion with a "Thank You" e-mail and a leading nutrition drive that continues down the selling hopper with extra free offers - this is a free chance to stay in contact with a leader. Track Progress - Effective inbound marketing is all about experiment.
This is why it is important to have a full set of web analytics tools to find out what works and what doesn't. It was a short summary of the full whitepaper The Ten Essential Steps to Effective Marketing Online, which you can free of charge try by downloading.