E Commerce Banner AdsE-commerce banner advertising
eCommerce Display advertising tips
Screen ads is a great way to boost your e-commerce store. Having a well-designed screen can create many hits and increase your brands visibility. In this article, we'll look at some of the key issues you should consider when designing your screen ads for your on-line store, as well as give samples of what we believe have been really taken to the extreme.
Your product should be the show's highlight in your advertising campaign. In order to ensure this, your product should be well shot and look professionally. Nicely pictured items will not only look good on your displays but will also look good professionally in your e-commerce-shop.
You don't need an inexpensive camcorder or years of hands-on photography to take your pro photo displays to your screen ad campaign. A certain amount of preparedness and diligence when taking your photographs, however, leads to high-quality results. These are three hints for taking pictures professionally for your e-commerce ad campaign display:
Position your product on a blank backdrop for a very sophisticated effect or place it "on site" in a suitable environment. You can use a stand or make your own to make sure your photographs are sturdy. Though this banner is full of items, it is clear to see that each of the items was well shot on a blank canvas.
No unattractive shade on the product. You will be well presented and the colors of the product are light and striking. This is a good example of a product that has been taken "in situ" and done well. This e-commerce shop that is displaying this ad is clearly a home furnishings shop.
They are well placed, with good illumination and neat, immaculate colors that complement each other. Screen ad can be very efficient if it includes a good promotional campaign that the audience wants to use. The use of promotional activities in your screen ad concept can motivate audiences to click through and buy something.
Scheduling your ad campaign displays around an event such as selling allows you to make offers that you think will benefit the audience. Now you can present your promotional activities on your displays in a copy on your banner or on the Call to Action Buttons. There are three different ways in which e-commerce shops have incorporated promotional offers into their merchandising campaigns:
Walmart's advertising displays focus on the text. This banner has eBay "50%" in the large rental and in the scarlet version for additional accents. Although you shouldn't overload your screen advertising with too many picture items, it's natural that you might want to show more than one or two of your product.
Using dynamical contents and dynamical ads, you can insert real-time information into your banner, e.g. to show your stock or current price. You can use the color psychological approach to enhance click-through and conversion rate in the presentation of your e-commerce shop's promotional campaign. Color psychology is the study of how color affects people' behavior.
Color can often have a big influence on people' moods, and screen marketers can use it to optimize their campaign. There are some who believe that the influence of color on the consumer is so great that up to 90% of a customer's opinions about a particular color are defined by the color alone.
These are four hints for the effective use of color is screen ad campaigns: It is a sure color to work with, both men and woman will find it attractive, this is a good color variation if you want to address the mass. As a rule, yellow is not a good color for your campaign, as it often indicates risk or a threat rather than something up.
It can be strong and impassioned, and it is the color that the consumer associates with a sale, campaign or rebate. So it is a good color that you can use in your screen ad campaign to show that you are selling a promotional offer or rebate. Advertisement displays that are of relevance to your audiences will get more clicks.
Creating the best way to build pertinent ad displays for your e-commerce shop is to think about who your perfect clients are. Since your perfect clients may have different profile types, to get the most out of your online signage campaign, you should build ads that match each of your client profile types.
If your company operates in several different country or linguistic areas, it is advisable to produce screen ads in a number of different tongues and varieties to serve these areas. In the following you will find some samples of how the apparel company J. Crew appeals to different customer groups with displays.
J. Crew has shown in these displays ad samples that they know different parts of their markets and promote them specifically, rather than just making a general displays ad to promote the e-commerce part of theirs. The creation of efficient screen ad campaign for e-commerce companies can be done by following some simple hints on how to do it.
Nicely pictured items give your e-commerce company a more professionally look and they remove your stock well. When you include advertisements in your copy or on your screen ad buttons, audiences will want to click on them. Using color can affect your audience, this effect can be either good or bad.
The targeted addressing of your banner can help to increase your click rates and create high value leads through targeted marketing to your perfect clients. Do you have any advice on how to design your own ad campaign for e-commerce companies? Please let us know in the commentaries, or participate in the discussion Twitter: