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Exactly what is a DSP, SSP and Ad Exchange?
Complex technologies support this automatic trade between on-line publishing houses and advertiser. You' ve probably already seen dozens of different types of digital signal processors (DSPs), digital signal processors (SSPs) and ad boards, but what are they? What do they do for programming advertisements? A DSP starts where ad networking ends. There are some overlaps because you can tap into a variety of stocks and targets, but the main distinguishing feature is that a DSP provides a central purchasing, ad placement and ad tracing solution, making it easier to optimize your campaign.
A SSP, or supply-side delivery system, is used by on-line advertisers to help streamline the sale of their ad spaces or inventories. Whilst a DSP is used by advertisers to buy ad imprints from stock markets as inexpensively as possible, sellers have developed an SSP for advertisers to maximize the price at which they have the impression. An SSP enables a publisher to link its assets to several ad boards, a DSP and a network at the same time, opening them up to more people.
The SSP also allows publishing houses to establish'price floors' or the threshold amount for which they will resell their inventories to certain purchasers or through certain distribution networks. As an example, some advertisers can easily lower their prices for a new advertisers to get them on their website.
Sometimes also known as a sell-side or return optimization technology SSP. Publishing houses fill the advertising markets with their own experiences, and advertising companies select the ones that are most attractive to them. Both sides benefit because publisher's holdings become more widely accessible and advertiser's choices are greater, all in one place.
Advertising sharing is similar to an advertising networking, but networking often adds its own tag to the stock. Advertising boards can be open or closed, with the latter giving the advertiser more complete visibility over which advertiser can buy images on their website and at what cost. You now know a little more about the technologies behind program trade.
Are you interested in how this can help optimise your campaign and make your ad more impact?