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Banners 5 Advertising Best Practices and Why You Should Be Ignoring them
Like any experienced display advertisers can tell you, one of the greatest determining factors for the display advertising campaign's success is creativity. While there are some best practices in place for creating effective banner advertising, not all should be considered such. When it comes to designs, it is rarely possible to find universal regulations.
There are some things that can be violated based on your products, your corporate image and the objectives of each and every one of your campaigns. These are five generally acceptable designs that could be better ignored: Presenting a physical figure who uses or wears your products can be the most efficient way for consumers to present their products.
When your photograph is helping your clients see themselves carrying, using, enjoyment or using your products, you should choose it. Sometimes you might notice that greens boost clicking or yellows stimulate trading, but when you look at the real test results, it's rarely the case that two tales match. Usually it is more important to adhere to your trademark policies than to think about what the banner wallpaper looks like.
Particularly when conducting a re-targeting marketing strategy, you want your trademark to be visible at a single look. If you sacrifice your trademark colours for either anger or yellowness because they are action-inspiring, this is likely to distract from a re-targeting effort that draws much of its efficacy from the force of trademark awareness. This is another banner styling wise thing we concur: Call to Action (CTAs) is critical, and if you want someone to click on your advertisements, you'd better embed them.
Lots of creative consulting continues, and many say that the more urgent a call to act is, the better. Sometimes, especially in e-commerce, the addition of immediacy with buy now! or only a few links! might stimulate immediate actions. However, there is significant indication that clicking does not correspond to converting.
When your campaign's objective is to brand, clicking is not necessarily a record. The main objective, even with face-to-face responses, is sales, not page views. CTR is a big indicator of your ability to succeed if you're just concerned about increasing your audience, but if you're doing a reintegration drive like re-targeting, it's probably the transformation, not the click.
Achievement should always be judged on the basis of your final target, so don't get bogged down in clicking when looking for leads. The majority of research looking at the differences in HTML5 and statistical ad performances has found that the HTML5 ad surpasses the statistical ad, but here's the trick: the metrics used are almost always CTR.
However, we haven't found any convincing proof that an HTML5 banner generates more revenue than a fixed banner, so consider this when you choose a form of advertising. You should never follow any nominal value rule when designing a banner. However, we always suggest A/B tests of banner variants to find out what your public likes.