Display ad ExamplesExamples of displays
Four examples of ads & landing pages that have improved post-click optimisation.
There are too many publishers who concentrate on pre-click optimisation strategy (headlines, picture selections, site link enhancements, targeted, etc.) rather than on the post-click phase. Therefore, it can be a change of scene choice to devote more of your valuable resources to post-click optimisation. Which is a Post-Click-Optimisation? Point-of-Click optimisation is the ongoing effort to ensure that clicking on an ad leads to a transformation by leading potential customers to a high-impact, optimised target page that corresponds to the ad's content.
If you focus on optimising the user's post-click experiences, encourage the previous ad clicker to also click the land page CTA key to encourage the previous ad clicker to do so. You may have brillant text and convincing images in your advertisements, but if they click on the ad and then don't proceed with the converting, it's probably because of a bad viewer on your target page.
In order to make sure your advertising campaign generates sales leads, you need to optimise your advertisements and target pages with the following four elements. These examples illustrate each feature by showing how each display and destination page mix enhances the overall consumer experiences. This is the coordination of your advertised contents and the corresponding page with similar news items, images, brands, colours, call to call actions and above all - the featured product.
Closely matching the messages between your pre-click and post-click ad elements, the end-to-end consistency of the users' experiences and the likelihood that users will meet the target of landed page conversion. What is more, you can ensure that your pre-click and post-click ad elements are highly aligned. The Comcast Business ad features an $34.90 per dollar package of web, telephone and television services that outperforms the standard web cost: this is the appropriate page on which users can land and redeem:
Offers are exactly the same both on the ad and on the landing page. Each component uses the same copy to describe the offer: Colours are the same so that customers can easily tell that they are in the right place for the product. Keeping the consistency of the news item from ad to target page is especially important for targeting marketing efforts targeted at previously viewed people.
Those potential customers have been contacted with your franchise at least once before, and this is your second opportunity to convince them to implement your offering. This is the number of items that can be clicked on your target page in comparison to the number of targets. Given that a Landing Page is a stand-alone page that has been designed to advertise a unique listing (a converting target), there should be only one selectable item - the CTA key.
That means that the transmission rate for an optimised landing page is 1:1. Taboola's page land ings are doing an outstanding job of keeping a 1:1 converter ratio: This page promotes a Taboola affiliate and all the items on the target page - heading and subheading, copy, pictures and CTA key - are pertinent to the listing.
Though there are three CTA button on the page, they all encourage the same post-click action: signing up for a Taboola login. On this page a 1:1 converter relationship is maintained as all CTA keys provide the same service. After all the amount of your precious effort and your spending on optimising the pre-click experiences to get your audience to your destination page, you don't want to loose them once they are there.
Keeping your audiences focussed on the offering and committed to the site by removing all off-page navigational hyperlinks. After all, this is what the page converting process does. The CTA key could be the most important item of a post-click page Landing Page, because that is what the converting process generated. It should immediately attract the visitor's interest and convince them to go for the converter, so it's simple for both of you to get what you want.
CTA should require your full attentiveness, so choose a colour that contrasts with the backdrop and everything else on the page. However, colour selection is not everything, because what you say affects whether users are converting or not. ScharpSpring uses both technologies with the Planting Page CTA Buttons.
And then the pageboy landing: "The " it to me " feature informs potential customers exactly what a click on the badge will do - the guidelines will be sent to them. Copying the first personal copy makes the offering more personalised and relevance. Another way to make people aware of the CTA key is through the use of visible hints such as darts and glances, as well as a blank area that can help each item disconnect and "breathe" a little.
For a fully enhanced post-click experiences, clicking the landed page CTA key does not end the time. If you go one better - combining your target page with an optimised thank you page - you can recognise and thank the visitors for the conversion so that they are valued and build a strong relation with them.
The most important thing is that it also offers you another possibility of converting. In the ideal case an optimised thank you page contains: Following the request of the demonstration of Salesfusion on this page landing: "Thanks " is printed at the top of the page in fat so that your guests will see it immediately. Thank you" informs the visitor that they can be contacted soon by a salesman.
Each of the three ressources is provided with a gate, which offers further possibilities for converting after clicking on the CTA homepage. Please note: There is no picture on this thank you page as the offering is a demonstration of the products. For example, if the listing had been an e-book, the front page should be displayed.
You can also send an optimised thank you note by e-mail. Make the most of your pre-click optimisation effort by improving post-click optimisation. Combine your advertisements always with optimised target pages with news matching, a 1:1 converting rate, a contrast CTA icon and a thank you page with extra converting options.