Cpc Cost per clickCost per click
Where is the PPC-CPC gap?
While PPC and CPC are often used interchangeably within the ad network, PPC is generally used to describe the nature of the ad network you use. The CPC, which means cost-per-click, is usually used to communicate what you actually pay per click within your adware application. In order to make proper use of this in the debate, you can say, "We want to run a PPC ad with Google, and we want to keep our CPC at an avarage of $0.75."
CPC costs are determined by a bidding procedure.
Costs per click - CPC
Known as Pay-per-Click (PPC), Cost per Click (CPC) is a methodology used by Web sites to bill for the number of visits a user makes to an ad. Alternatives are cost per thousand (CPM), the number of views or spectators in thousand, regardless of whether each spectator is clicking on the ad or not.
The CPC is often used when advertising companies have a fixed day to day operating base. A website with a CPC of 10 cent and 1,000 clicks, for example, would charge 100 dollars (0.10 x 1000 dollars). As a rule, the amount paid by an advertiser for a click is determined either by a calculation or by a tendering procedure.
Often the equation used is Cost Per Idea (CPI) split by the Percentage Click Rate (%CTR). The CPC is the amount a website publishing house earns when a payed ad is viewed on the website. More and more businesses are doing things on-line, and advertisements follow. In 2015, $170.5 billion is expected to be created by worldwide on-line advertisements.
Typically, a publisher contacts a third person to check with an advertiser; the biggest of these is Google AdWords. Website publisher can sign a Google agreement to place advertisements on their website. At Google, we decide what kind of advertisements to place on a particular website on the basis of the amount of traffic it attracts, the nature of the item or piece of advertising, and the number of marketers interested in the work.
Payment to the advertiser is calculated on the basis of the number of clicks by the viewer on the ad; the amount per click is the CPC of that ad. Marketers offer how much they are willing to spend on every click, and Google uses sophisticated tuning and matching tools to compare sellers and sellers. Little publishing houses find it very hard to earn cash with Google AdWords.
Given the increasing use of multi-currency technologies such as bit-coin, so-called peer-to-peer (P2P) nets are using block-chain technologies to enter the world of on-line commerce. This calculates and spends in bitscoin and offers space for much smaller user, CPC and payment than AdWords.