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Advantages of the CPC () advertising model
For the most part, cost-per-click ads would fit the billboarding methodology to achieve this objective and attract relevent traffic to any website at a very reasonable per user rate and on very favorable terms. CPC ( "pay per click") or PPC ("pay per click") ads is an online ad type where you spend money for custom hits on your ad.
It' a very good option to the CPM-modell () where you buy per 1.000 images. CPM doesn't even ensure that your ad has been seen by your audience - it just means that your ad has been shown somewhere on a page. That can result in very uncomfortable situation where you have to buy images even if you have no traffic to your site.
CPM is very advantageous for editors, but not always appealing to marketers. Therefore, a new type of CPC market was eventually launched. It is a very clear, equitable and advantageous scheme for publisher and advertiser. Marketers now only charge for traffic to their sites, and sellers only make revenue by sending traffic to their advertisers' sites.
With the CPC ad the advertiser feels secure and encourages the webmaster to bring traffic to their advertiser's website. CPM is the right choice if you want to increase your awareness of your company's brands or convey a certain idea to as many people as possible without the intention of bringing it to your website.
However, if you want to bring as many prospective instant sellers to your website as possible, this can be done with a CPC solution. It' simple to use cost-per-click ads even when you are measuring and calculating reasonable costs per convert and ROI levels. With a lump-sum system, the advertisers and publishers arrange a proportion of fix costs per click in anticipation.
Google AdWords is the most beloved type of bid-based CPC-advertisement. Using this scheme, the advertisers set the maximal costs per click they can pay for. That amount has a significant impact on the so-called "Quality Score" in Google. A higher offer and a higher quality value mean a higher probability that your ads will be shown on the web.
Naturally, the CPC is not a flawless system and has its flaws. While Google and other CPC advertisers have created advanced automatic mechanisms to protect against such clicking and to help stop click fraud, the CPC industry is still in the early stages of development.