Contextual Advertising

In-context advertising

A contextual advertisement is advertising on a website that is designed to be relevant to the content of the page. The contextual nature of advertising is more personalised than traditional advertising, as the ads are directly related to the content the consumer is dealing with. A contextual advertising is an automated process in which an advertising message is matched to relevant digital content. It' is a targeted advertising technique often used in ads on blogs, websites and other online media. But there are times when contextual advertising does not work effectively.

Wie es funktioniert[edit]

A contextual ad is a type of advertising aimed at advertising that appears on Web sites or other types of medium, such as contents viewed in portable web browser. Advertising itself is chosen and operated by automatic advertising management system on the basis of the users identities and the contents shown. Contextual advertising system searches the text of a website for catchwords and uses those catchwords to return advertising to the website[1] The advertising can be shown on the website or as pop-up advertising.

If, for example, the visitor visits a sports-related website and uses contextual advertising on that website, the visitor may see advertising for sports-related businesses such as memory retailers or ticketing agents. The contextual advertising is also used by searching machines to show advertising on their results pages on the basis of the key words in the user's request.

A contextual advertisement is a type of directed advertising in which the contents of an advertisement are directly related to the contents of the website visited by the visitor. One example of contextual advertising is an ad with a discount on a trip to Italy that appears on a European travel website.

In-context advertising is also referred to as "In-Text" advertising or "In-Context" advertising technologies. Except that if a viewer does not click on the ad in a run-through period (a minimal amount of click per user), the ad is converted to the next applicable ad that shows the below return to prior ad preference feature.

A contextual advertisement has generated some debate through the use of technologies such as third-party hypertext linking, where a third-party vendor places a piece of web browser interacting web browser based web page content on a user's computer. 6. A keyword on a web page is shown as a hypertext link leading to the advertiser. Mediaplanning - where the advertisement is supposed to run; also known as "placements" Contextual advertising substitutes for the mediaplanning element.

"Struggle brews through online behavioral advertising." www.eweek.com. "If contextual advertising goes terribly wrong - shreddable." mashable.com. "The FTC staff propose principles for online advertising behaviour". www.ftc.gov. "context-related marketing:

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