Companies with good AdvertisingEnterprises with good advertising
Ten companies with incredibly big markets
COMMENTAL PRESSURE commental pressure is like having sexual intercourse - everyone thinks they're good at it. That few that I had to fight to find 10 companies that really know what they are doing and delivering the goods year after year. Strangely enough, it was much simpler to find 10 companies with incredibly poor merchandising.
Remember that just like when having Sex, everyone has a different understanding of what is all about and what is great marketin'. Marketers create and promote goods and service that consumers buy. Excellent merchandising makes it consequently better than the competitors. Once upon a time, however, I took responsibility for the role for a few tech companies.
Besides, it's my blogs - so here's my listing of 10 companies with amazingly good marketing: AAPL is the only technological enterprise that truly does market. They define the next big thing and create rules of the game within established brands before even knowing what they want. They control their channels and their messages better than any business in the world.
The Nike (NKE) is a snow shoe manufacturer that has somehow become the world's biggest athletic shoe and clothing manufacturer, one of the world's top brand and a $48 billion S&P 500 part. Excellent marketing: the brand's logos, the " words of football " advertising and of course the sponsorship of competitors. There are two ways to go from the Government Employees Insurances Company to 10 million insured, 28 billion dollars in wealth and one of the world's best-known insurers:
Buffet Warren and market. Gekko, the caveman, the little pig and my favourite of the moment, the electricity-generating cavies in a rowing boat: There' s just no other way to tell how such a terribly poor looking item - in my single and modest mind and with all due regard to everyone who actually loves it - has become an US institutional and perhaps the most potent and effective alcohol drink label of all times.
Like everything else, the name changes vary from stupid to bright and everything in between. The advertising was also pioneering. As Big Blue became the world's first vertical IT service provider by merging its hard-, software- and consultancy operations, and created a huge out of the blue IT service delivery business, IBM (IBM) became a de facto marketer and a fantastic business.
Only a few companies survive and thrive on Microsoft's robber attack (MSFT): Somehow this relatively small enterprise has come up with something that virtually every "knowledge worker" has to use every day. Not surprisingly, Ann Lewnes, the present head of sales, launches the Intel (INTC) acclaimed Pentium line and manages the Intel Inside programme.
Toyota (TM) became a great marketer with the introduction of the Lexus marque, the victory over Mercedes and BMW in their own games, the inclusion of "ergonomics" in our terminology, the promotion of "quiet" and the creation of the dealer feel that is a little more pleasant than a square canal. They also popularised the luxurious SUVrossover ( Lexus RX ), took the whole wide open with the Prius Hybrids and aggressive incorporated hybrids into many of their cars.
Founded in 1926 as Toyoda Automatic Loom Works, the enterprise became the world's leading automaker in 2010. Korea's business has been growing at a slow and steady pace and has become a leading entertainment electronic brands. Previously, there were strategic meetings every year where all top leaders could hang out with the best competing Sony (SNE), Nokia (NOK), Panasonic (PC) and Apple brands.
While I don't know if it still does, from the very first days Samsung has avoided the traditionally technology-oriented Asiatic paradigm to become a market-driven and market-leading business.