Companies that Advertise OnlineEnterprises that advertise online
There were 38 marketing companies in total that last year invested more than 1 billion dollars in US publicity.
DISNEY CORP. Long-term after the opening in 2013, the enterprise invested a lot of money in the merchandising of its cash register phenomena "Frozen" with new contents and merchandising articles. In 2014, Fiat started a series of high-profile advertising campaign, among them "Fix It Again, Tony" (a pejorative abbreviation once used to describe the qualities of its cars) and the huge demand for its Fiat 500 Mini Car with Sean 'Diddy' Combs.
Over the past year, the firm has announced its intent to move its online budgeting to programme technology - potentially more effective than face-to-face selling. In 2014, one of the most catchy of all the campaign was an ad with Tina Fey for the launch of the new EveryDay debit cards. CAR HOLDING. Last year, Ford's Promotions Department's activities featured the Super Bowl commercial featuring James Franco before the match and a spoof on Cadillac's "Poolside" ad.
Verizon was known to launch a storefront site last year named SugarString, but only turned it on two month later. The Big Ad includes a boost for his Smart Rewards fidelity program and a cool commercial "ice fishing gravity" commercial for his XLTE-services. 2014 was a year of critical comments on Comcast's client support.
However, the 2014 release still saw the firm spend a lot of money on advertisements, among them the Star Trek Super Bowl thematic commercial. THIS IS GENERAL MOTORS FOR YOU. GM one of its outstanding last year's promotions was a Chevrolet commercial, which for the first consecutive year featured a homosexual pair in its TV commercials. Last year, AT&T was again one of the largest B2B marketing companies (alongside Microsoft and Apple, according to AdAge.) Last year, it discontinued its long-running "It's Not Complicated" advertising drive in favour of a new "Better Network" message drive, in which children's brands were replaced by geeks named "The Network Guys".
CPG is also the world's biggest advertisers, although the company's CFO unveiled a $500 million reduction in agency spending this past year. Much of the company's funding is also being shifted to online marketing because it thinks online marketing delivers a higher ROI than TV or printed media.
The Always #LikeAGirl commercial, which was seen more than 58 million time on YouTube, was one of last year's most beloved campaign.