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facebook spamers earn $ 200 million with the post of links, investigators say | technology
According to estimates by a squad of Italy's safety investigators, a spammer who post links to Facebook fansites to direct individuals to third-party fraud websites earns $200 million each year," says a spammer who has researched hundred thousand of Facebook community contributions. The group' s directors, Andrea Stroppa and Carlo De Micheli, analyzed pages across the entire group, and detected spamming by using words like "Hey, click here for a free iPhone," followed by links to websites outside the group.
You also found pages where spamers advertise setting up counterfeit fansites to get Facebook people to click on links. "But trying to capture and get away with spam is a huge issue for Facebook. Facebook's revenues are not part of the revenues generated by the spammer - and the operators of the links - but are an obstacle to the successful development of the Facebook community, which now has more than a billion subscribers around the world.
External website referrals are masked by the use of legit linkshortening service such as Tinyurl.com or bit.ly. This allows scientists to pursue the ultimate goal - and find out how many individuals click on the links. Approximately 9% of the pages targeted by visitors who have been spammered use Google's AdSense instead - which means that Google accidentally makes a small slice of the cash earned by the shoppers of spamming email marketing products.
"Considering these two extreme, the sites we analyze are generating 18,000 postings a year, times the sales per mail - between 13 and 58 dollars - 365 pages a year. "This gives a span for the spammers' revenues between 87 and 390 million dollars - but considering the number of supporters of the sites, the weighed annual mean was just over 200 million dollars.
Frequently, a spammer starts by creating their own "fan site" and winning people over - and when they have enough links on the site, they can start to sell links to third people. Strompa and De Micheli found 20 important websites where spamers gathered and offered "black marketing" where they would commit to posting spamming links for money.
Facebook. But the spreaders are arguing that they help Facebook. Facebook doesn't forbid us just because we create the contents on Facebook itself," one said to the scientists about Skype. Every day I materialise fun and interesting contents full of words and so on that are appreciated and appreciated by hundreds of people.
Facebook would be an empty place without the fansites. How many links do you see every day that your buddies share on your time line? Stroppa and De Micheli disagree that the spammer's motivation is purely self-interest: "To those engaged in this trade, the only excuse to go on is profits.
" By April, the counterfeit Twitter follower multimillionlb sales store had been discovered by the Italy based sales force, who estimated that up to 20 million counterfeit Twitter follower fakes had been made. While viewing Facebook spams, investigators found contributions that offer to resell Facebook fansite spamming links going back to 2010.
However, in today's fora, they found spammers' rates for publishing on sites that already had more than 30,000 "likes" - and so likely to appear in people's Newsfeeds or be attended on a regular basis - ranged from $8 to $20. You also discovered a 30,000 page web site that was responsible for publishing spams on Facebook.
"The third party pays the spammer to publish their links on Facebook pages in order to attract as many people as possible," said De Micheli. In order for the funding scheme to work, third party providers must achieve even greater advantages than they give to a spammer - although it is not possible to know how high their returns could be.
"It' s quite often that the page landed [from a link] is a web page designed to monetize quickly rather than generating web site traffic," De Micheli said. "YouTube links can be used to create links to YouTube, and so the creation of monetary viewing on YouTube is a rapidly expanding area.
" With YouTube you can share your sales with a number of different customers. Yet another external website that has been pinpointed by investigators is promising that some folks who publish links to affiliates - who are paying a small amount for click-throughs to the primary site - will receive "thousands of bucks a day". About one in eight of the pages viewed actually contained spamming links, according to their analyses.
Facebook is taking steps against spamming sites and messages where they are posted by endpoints, but the mere amount of spamming could overstretch the auditors' capacity to deal with it. Facebook spokesman said: "The protection of the Facebook community is a top concern for us, and we have designed a number of automatic tools to help us detect and prevent the spread of potentially malicious links.
They have quickly detected these links and we are working to remove them from the site now. "Meanwhile, we've prevented humans from click through the links and reporting the poor browsing enhancements to the appropriate political groups. While we believe that only a small percent of our subscribers have been affected by this problem, we are currently working with them to make sure they have eliminated the poor browsers expansion.
Our system will be continually improved to make sure everyone continues to have a secure Facebook experience.