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Market strategies: Seven cheap policies for your company
It is important to draw up a marketing strategy before switching to the tactic. So the first thing to do when you develop a marketing roadmap is to know who your targeted clients are and what they expect from your business. One good way to get a better grasp of your clients is to carry out a poll about your product or service.
When you can't manage to get a research firm to do it, do it yourself by writing a quick survey and attracting current and potential clients to do it. Make sure that you do not neglect the ones you already know and rely on. Consider, for example, bringing your best clients to supper or a game of gravel and taking the chance to ask them how you can enhance your game.
Or you can send personal letters to your top 10 clients to thank them and tell them they are part of your new customer retention plan, or ask them to get a glimpse of your latest products. Establish customer relations by providing high value online experiences such as blogging, tutorials, video and a website newsletters.
If you' re not willing to spend six to eight working days a week on a single person, you' re better off working with a basic, well-designed website. However, remember: your pictures and your message should be focused on what you are marketing, not on the name of your organisation. As a rule, a press history about your enterprise is much more precious than advertising because it gives your enterprise a credible image.
Remember that they are looking for an exciting tale to tell. They are part of the fellowship and have all kinds of contact to help you. When you sponsor a jockey squad or participate in a fundraiser with a check and collecting glass in your lounge or cashier, you not only contribute to the fellowship, but also generate good will with clients and prospective clients.