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The purchase of advertisement marked an adult stage in the evolution of the small business mark. For one thing, when you buy ads, you certainly make an offer to go into the big picture. How can a small business begin to promote prudently? The most small companies begin with the purchase of printed ads in their own neighbourhood Newweeklies.
However, this is no longer necessarily the only secure choice, according to Tara Hartley, former Bose executive vice president of news publishing and now an independant ad advisor in Franklin, Massachusetts. Hartley, who consults customers such as TiVo and Newell-Rubbermaid on their ad sales, says another clever way to get your foot down in printed ads is to buy residual inventory, which is available through various retailers such as Novus Media in Plymouth, Minnesota.
Residual advertising is the advertising industry's last mile super saver equivalents; publication with one or two additional pages to fill will be sold at a much lower cost. Duna Korey, chairman of a San Diego-based firm that organises houses and office spaces, usually promotes in regional life-style magazines. "Radios are open to imaginative arrangement like time barter," says Hartley.
For example, in one store, she assembled a customer who exchanged $250,000 of surplus retailer stock for $100,000 of radios over a four-year timeframe. The purchase of remaining areas is also an optional feature on the wireless network. Satalie Hale, chief executive officer of Media Partners Globalwide, a Long Beach, California-based retailer, says she can get a 60-second commercial on the Los Angeles street for $300 for about $50.
Editorial note: Are you looking for Internet marketing services for your business? Web is a great place to find out how to buy ad spaces because it gives you countless ways to target your messages, a wide variety of pricing points and easy-to-understand key figures. Joe-Schmidt, co-founder of Raleigh-based Canvas On Demand, says the downturn was indeed directed against his business and pushed more marketers into the digitals it normally promotes on.
Comment of the editing team: Are you looking for internet mapping services for your business? Those reports are journalistically neutral - i.e. writers and journalists research and review these reports without any involvement of marketers or distributors. Like any other ad on our product pages, this e-commerce-based ad delivery platform has no effect on our reporting.
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