Business Marketing and AdvertisingMarketing and advertising
Differentiation between marketing and advertising
When you are puzzled about marketing versus advertising, you are not alone. Knowing the differences between the two and doing your research can put your business on the road to business results. Let's first look at the fundamental definition of each term and then delve more deeply into how marketing and advertising differ because the differences are significant.
Every ad (regardless of format) is a payed, open (i.e., non-personal) notice that is a compelling statement from an identified corporate, organizational, or individual sponsorship to actual (or potential) clients or a nonprofit membership basis. Promotion is only one part of the whole marketing cycle.
Publicity is the part of marketing that consists of passing on the words about your company, your products or your services directly to those you want to achieve the most. Advertisement comprises the placing of an advertisement in media such as newspaper, magazine, advertising, posters, TV, radio and on-line. More and more, as the printed advertising industry is shrinking, more and more advertisers are discovering more and more ways to be more creative, such as putting labels on taxi cabs.
Advertising because it covers so many levels - to include arts and designs, advertising and exposure frequencies - is the most costly part of any marketing plan. The second most costly marketing element is PR (because it is very labour intensive) and the third most costly is research. A marketing is the methodical plan, execution and monitoring of a mixture of actions designed to connect the buyer and the seller in order to facilitate the reciprocal beneficial sharing or transferring of goods or ser vices.
If you are a nonprofit environment organisation, you still need to teach others that winding is a good way to generate cleaner electricity. Imagine marketing as a step-by-step approach that begins with a USP - a brief, persuasive phrase that outlines your business. When you think of marketing as cake, the entire cake can be subdivided into advertising, research, mediaplanning, publicity, fellowship relationships, client care and marketing strategies.
Advertising, while most in-your-face slicing of the cake, is still just a slicing of the marketing cake. Each marketing element must function separately, but they must also work together to achieve the greater objective of a single marketing strategy with a single branding. For a marketing strategy to be successful, marketing is a timeconsuming activity that can take countless researches.
Imagine marketing as everything a business does to make an interaction (or conversation) between the business and the customer easier. Before you buy advertising spaces in any form (or employ a PR-Pitch person ), you must of course do your research to find out who your audiences are - and the best way to do it.
Once your research is completed, however, you can begin to develop your marketing strategy, and then all the other dominoes will drop into place.