Merchandising is the process by which potential customers and clients are attracted to your products and/or services. A key word in this marketing definition is "process"; marketing involves the research, promotion, sale and distribution of your products or services. Also known as business-to-business marketing, business marketing occurs when a company markets its products or services and sells them to another company or organization. Companies that buy these products can use them in production, to run their businesses or for resale.
Complimentary template for marketing plans and information guides.