Best way to MarketThe best way to market your products
Where honesty is the best way to market your products
"I' m the best realtor in Canada," said one of the guys around me. So what does "best" realtor even mean? I have worked with all kinds of companies that pass this kind of sweeping message on to all their customers in the hope that it will increase interest and revenue.
In addition, I have learned from my 15 years of practice that these messages can arouse interest, but also cause business issues. Where are you really best at? Might not be the same for all kinds of computers. I' ve got a customer who makes a piece of woodwork. It offers the best possible seating position for rockers.
It also offers the most stable and long life rockers and the longest warranty for your products. Those are special items that you can convey to your customers that bring expectation to the right place. When the same firm said, "We're the best rockers out there," it would have been a problem.
The best swing seat is the cheapest for some folks. With the best designs, maybe. Ensure that you are positioning your messages on your market channels with the truths your clients can refer to. Depending on the nature of the products or services, place your customer expectation in the right place.
We are in a new age where you have to do more than convince your customers to buy your products. When you have the false hopes, you will be creating a poor usability environment. I' ve got another customer who said he has an "unconditional warranty." Using the term "unconditional" created an anticipation among their customers - anticipations that were not really fulfilled.
In your opinion, what happens if the users have not fulfilled their expectation? You have a poor customer service record. But what happens if a clients has a poor usability environment? Poor verbal propaganda and notoriety. Nearly every customer I saw last year had a shop that was led to him by verbal propaganda.
It is not only a part of our company development, it is the major part of our new customers, especially in companies that take care of other companies (B2Bs). Today, your image and your verbal propaganda is not only personally generated, but also lived on line. However, it' s up to you to make sure that your rating is correct. However, your rating is based on your own opinion, and your rating is not on your own opinion.
But if you don't listen and take complete charge of your call on-line, it will still happen. Recently I saw an on-line advertisement in which the clear messages were: "Buy from us, you can get the item for less, but the delivery time is longer. I' ve had good experiences. Also my experiences will be positively.
I know where I am in all cases, the firm was sincere and my hopes were fulfilled. I think this will give good ratings, because I had a good usability since. Simply telling the true story and the clear messages is an easy way to ensure that your customers' advertising helps and makes them feel lucky to do deals with you.
And it will most likely cause recurrent selling because the users were satisfied.