Best Programmatic Advertising PlatformsThe best programmatic advertising platforms
Think: "I'm afraid Program Marketing: Why you need to deal with it now
It was interesting to experience and participate in the programmatic advertising debates of recent years. Program-based advertisements have achieved some success. In order to make the most of the benefits it brings, we need to keep abreast of the evolving programming world. Certainly there were some legitimate misgivings, questionable platforms and less than well-meaning professionals out there.
It' been a great learning curve for us to better grasp the technologies and work directly with multiple network environments to ensure invaluable properties are available on-line for campaigning. Results as reported here by our Asia Pacific CMO Nick Reynolds were a true enhancement for us: we were able to make better real-time choices, and overall we were able to save 30% of the associated operating expenses in the following year.
Investing in self-education in programmatic advertising has certainly payed off and is something I commend. On leaving Lenovo, we had formed a close partnership with our agents and shared the programmatic burden with them, all the more wisely from our internal expertise. Melbourne Business School Associate Prof. Nico Neumann wrote an article about what industries can do to solve some of the problems that have affected the areas of ad-tech.
The blockchain could certainly enhance programmatic advertising in the coming years. Of course it will not only impact the marketer sector, but I am expecting it to make the electronic delivery pipeline more visible, exclude more and more needless third party and give me the trust to get what I am paying for: genuine human beings, genuine web sites, genuine opinions.
First, the new adtech ventureBitcomo, started with "smart" agreements on a block-chain advertising and leads generating platforms. Prerequisite is that the advertiser enjoys greater visibility as every click and every leads is followed transparently, eliminating possible cases of cheating in the purchase and sales proces. Papyrus is another, a decentralized, fragmented ad management system able to handle tens of millions of targeted advertisements every day.
This is not just a matter of programmatic integration. Marketing professionals need to look out for these new block-chain platforms as the opportunity for better value for money will increase across all our marketing initiatives. Whilst we are still ironing out the folds, the bottom line is that programmatic advertising is best adapted to the type of digitisation in which we are active today, both in relation to more demanding target groups and in relation to volumes and outreach.
Brands security is one of the most important programmatic topics for marketing companies. However, we must not forget that the burgeoning age of the concept of the electronic programme media is still being experienced in comparison with conventional advertising platforms such as TV and printed media. Of course Google and YouTube have all the incentives to fix these problems and they have seriously launched this in.
Thus, the digitial media offer much more subtle possibilities of ad placements, with a much more targeted approach to the individuals and their real preference for products and services. 100% programmatic advertising is necessary to manage both volumes and coverage, plus personalization, a trademark of the anticipated client experiences.
There is no question in my mind that it will be better and better and better, and sellers must be investing in their own training to keep pace with progress.