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Future of online classifieds: 5 ways to defeat the crazy list
Mr Reg DesRosiers is the creator and chairman of ZIPZOM, an cutting-edge communications platform that changes the way business and consumer connect. To be clear, I don't think Craigslist is going anywhere in the near future. The Craig Newmark ad listed services operate in over 700 language environments and, according to the company's factsheet, generate around 20 billion page views every months.
Craigslist has not grown too old compared to the other web sites, both in aesthetic and user-friendliness aspects. "I wouldn't go that far, but obviously what we call the "Internet" has evolved a great deal in the last 16 years since the introduction of Craigslist.
These are the five features that the next e-commerce bundle should provide the web-saver. The only thing you need to set up an affiliate with a lot of classifieds is a working e-mail adress. While there are days when anonymous viewing is an advantage, looking through online classifieds websites can seem very personal and there is little responsibility for the client relationships.
Adaptable searching features, service or product driven listing of profiles and other utilities can help make a website experience a personalized experience. Not only does this make a website more useful, it also ensures that your visitors keep coming back. In the past, what was only used for face-to-face communications, has become indispensable business tool for successful companies.
People who know how to use online and offline tools to react to customers quickly and create new business are best placed to create and nurture a strong presence in this new e-commerce environment. In addition to the use of Twitter and Facebook fan pages, peer review or ranking is an important characteristic of many user-generated pages.
They help individuals find the most sought-after service and encourage companies to apply best practice. Several of today's biggest online classifieds websites have very easy searching capabilities. Then, the arduous task of looking through hundred of small little blues to find what you are actually looking for begins. Spending a lot of your resources on creating more category sub-categories is almost always a good idea, but I would also suggest that your users browse across them.
Companies operating in the e-commerce sector must devise forward-looking research strategies if they are to be a success in the years to come. An example might be a business using a system that integrated the searching proces with the sales activity. This allows clients to look for what they need and at the same time get in touch with companies.
The improvement of searching is the next big barrier for many online classifieds websites, and only by considering such flaws can we realize imaginative and hands-on answers. On the Craigslist you just publish an entry for a particular site and hopefully someone will see it. Of course, you can establish and keep a link via e-mail, but within Craigslist there are no responsibility mechanisms in place to make sure that the needs of our customers are fulfilled.
This may be fine for the sale of an old font, but when it comes to providing goods or service or renting regularly, companies and customers will need a better infra-structure to make sure that their needs are fulfilled on both sides of an offer. Today's web is so loud that many online companies just want to eliminate the confusion.
As the next e-commerce guide, you need to "reverse-engineer" the web's racket in order to provide the best possible services to both customers and the companies that use them. Are you interested in more e-commerce-ressources?