Best Google AdwordsTop Google Adwords
How to copy the best Google AdWords campaigns.
You can turn it on whenever you need new traffic for the website. But of course it is not about the traffic. No... aWords converts bien parce que les utilisateurs dans le réseau de recherche poursuivent un certain but.
Exactly pour cette raison, vous devriez simplement copier les meilleures campagnes AdWords et prendre un bon exemple d'eux ? This article I'll show you what you can learn from the best campaigns to optimize your own ads. Keywords and search terms are the foundation of every PPC campaign.
If you bet on keywords with a low search volume, you can expect no clicks and even less sales. But if you again bet on keywords that are too farcely contested, you can't reach enough people with your ads. Fortunately, nous pouvons apprendre beaucoup des meilleures campagnes Google AdWords. With programs like SEMrush and that you can analyze the terms of your competitors.
You can see what words they're currently paying for. You can even see what terms they used in the past. This program also offers a reduced, free version.
Enter your own address in SEMrush. This section you can see how your competitors are doing.
That you can list the best keywords that you can use later to build your next campaign. You don't même pas besoin de trouver de nouveaux mots-clés vous-même, vous pouvez simplement utiliser les meilleurs mots-clés de vos concurrents. You can even see how much money your competitors are spending on advertising.
Next, we take a look at SiFu. Now you get tons of AdWords data. You can also take a look into the past if you want to know how the current campaign has developed.
You can visit the "Top Paid Competition" section to see what the biggest brands and companies in your industry are doing.
You can see trends and the performance of a particular term in the Keyword Analysis section. With this data you can find out why certain terms work better than others. Next, vous devriez regarder le coût par clic et le volume de recherche mensuel pour voir si l'investissement en vaut la peine.
You can compare the search position with the cost per click to determine how much you have to pay to knock your competitor off the throne. <font color="#ffff00" size=14> ; Verbrechen, SpiyFu trie les meilleurs mots-clés par prix et les classe par ordre de priorité. The best keywords are marked with "Great Buy" so that you can recognize the top terms immediately.
com has been represented on AdWords for over eleven years, one can assume that they already know what works well and what doesn't. You don't have to reinvent the wheel.
Who wouldn't want that ?! We take another look at our competitors. Now let's look at what kind of ad is going to get the best response. You can find out on what formulas the competition relies and which approach you should follow for each keyword. To see the keyword data of the ads, you have to click on "Keywords".
Now you can see how the ads are triggered. Next nous allons sur la page and clicker sur "AdWords History" pour voir les meilleures annonces pour un domaine particulier. We can see historical data of the best ads, with details such as search position and percentages. You can also use these data to improve your own ROI.
They must have done something right when they are displayed in the best positions. You can take a look at the text of the ad and see how it cut off. If you find that an ad is holding its first position, you know that the company is optimizing the text and bidding strategy of its ads.
I would like to go into one particular point in more detail in detail. Take another look at this picture : Cette annonce est affichée pour plus de 396 mots clés ! Keyword placeholders automatiquement mettre à jour vos annonces avec les mots-clés dans votre groupe d'annonces qui les ont déclenchés.
Sounds technical and complicated, but it's not. You can use a keyword placeholder code code in the ad title. Here is the code for the ad title : This is the default text for your ad.
However, si le client entre un de vos mots-clés dans la recherche Google, l'annonce sera ajustée automatiquement ! However, si un utilisateur est à la recherche de "chocolat noir", l'annonce ressemblera à ceci : With the keyword placeholder you can save many hours and a lot of landing pages. You can also use Dynamic Text Replacement on your landing page.
Now, quand un utilisateur recherche un de vos mots-clés, une annonce plus pertinente est diffusée pour vous aider à gagner plus de clients. You can find out which strategies your competitors are using by performing a search yourself. This way you can find current results. You can immediately see who is placed at the top and who has monopolized the best keywords in your industry.
I was just looking for "basketball shoes for men" to test the strategy. Next, j'ai fait la même recherche sur le téléphone pour savoir si des annonces différentes étaient diffusées. Note: Was not the fall. Mm-hmm. I have found the same search term and found the same ad in the first place.
The mobile display reads : "Simpler Mobile Checkout". Bienvenir, bien que l'affichage soit le même, certains termes sont échangés en fonction de l'appareil de l'utilisateur. You also need to set a default text. With the IF function you can address several target groups with the same ad. But you don't have to do so much work to create new campaigns and ads that fit different scenarios.
If the user has not yet seen your ad, you can offer him a discount. If the ad is shown to an existing customer, you can promote customer loyalty. You can also target your ad to different devices to point out certain benefits and get even better results !
If you have customers who access your website from both their desktop and a mobile device, you don't want to create tons of different ads. You can use the IF function to customize certain elements. You can tailor the text to your target audience with just one ad. The display s'adapte parfaitement à chaque client, peu importe comment et sur quel appareil le client recherche.
The strategy is also very easy to implement ! You can customize the code and tailor it to your needs. Irrelevant annonces augmenter vos coûts et chasser les clients. Now with this trick you can solve both problems at once. Best of all, vous n'avez plus à gérer des dizaines d'annonces différentes pour chaque produit.
Of course the selected, the bid strategy and the advertising text are important. AddWords est beaucoup de travail, surtout quand vous devez gérer des dizaines d'annonces et de mots-clés en même temps. If you structure your account in a very specific way, you can save a lot of work. Let's say you've structured your account the way Google suggests : according to Google, you should use 10-20 keyswords for each ad group.
That? s not possible. If you organize your campaigns in this way, the IF function and keyword placeholders do not work properly either. Au revoir, concentrez vos campagnes sur un seul mot-clé par groupe d'annonces.
You should have different ad variants for the same keyword. This is how your ad groups have to be structured : You can use advanced functions such as the IF function and keyword placeholders. In addition, you can achieve better results because you can complete your daily tasks faster.
Even the most experienced marketer can quickly feel frustrated. When the campaign is running, you have to constantly adjust the ads, offers and keywords so that everything runs smoothly. Neither do I. You can get around all the work by spying on your competitors and stealing their ideas.
With SEMrush and that you can find the best keywords and advertising texts of your competitors. You can save a lot of time because you don't have to test which keywords and texts work best. You can use tried and tested methods to quickly place great ads. Afterwards you can use the strategies of your competitors.
Afterwards you can adjust the account structure to have as little work as possible with the administration of your ads. What strategies have you copied from the best companies on AdWords ?