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Prime advertising networks for Publisher
It' the beginning of a new year and what better way to secure the continued prosperity of your publishing franchise in 2018 than by teaming up with the best advertising network in the game? At the beginning of each year, editors are prone to a downtrend in revenue, a recurring event as many marketers expend most of their budget in the final trimester of the year.
In order to help you conserve your valuable resources and increase your business results, we have screened several of the top ad networking sites in the business and selected the best ad networking sites advertisers should consider for 2018-2019. To quickly find a listing of ad network best suited for your website and your verticals, you should get in touch with us and get a free quote.
In spite of the continuing introduction of header bidding, Google's Ad Exchange networking will remain the best driver of revenue for advertisers in 2018. Remember that if you are a humble editor (who does not generate million of traffic per month), the real thing is that you are less likely to get an Ad Exchange emailccount.
SoRrn is an innovating program-driven networking firm dedicated to helping its publishing partner companies make more money. In addition to delivering industry-standard banner ads, they provide a broad array of ad formats including onScroll InView ads, VPAID, VAST videos and more recently a headers lidder. In addition to the functions already described, they have their own suite of premier marketers that can be further leveraged by editors to drive sales and monetise ad inventory.
People say Facebook's Audience Net (FAN) could be the greatest menace to Google. The majority are not sure if Facebook's advertising web site for Publisher will ever outperform Google. But we can confirm that they have increased many of our publishers' earnings in recent years. The FAN enables content providers to maximize the value of their advertising content by giving broadcasters the ability to leverage more than 4 million worldwide marketers.
With the Facebook Instant Articles initiative, Facebook has further reinforced its role in monetising mobility by enabling Facebook users to use the Facebook experience to deliver and monetise with the FAN. Our extensive networking also includes support for a wide range of high-quality ad sizes, from off-the-shelf banner ads to customized natives. For more information about the Facebook Audience Network click here.
District M is a 100% Canadian data management solution that provides unparalleled value to merchants, retailers and consumers. Currently, they operate a widely used trading system known as District M Exchange, which provides publishing houses with a very profitable average 30-60% increase in sales. Offering very high levels of CPM, they have led to many of our premier publishing partner's growing business.
For more information about the District M ecosystem, click here. bRealtime, a department of HPXi, is a publishing and advertising focused multimedia and tech group. We particularly like them for their ability to provide firm price unit CPMs and monetise all publishing stocks at several sites.
It can be particularly advantageous for publishing houses with diverse geographic locations that do not all focus on tier 1 markets such as the US, UK and Canada. Pulsepoint Application Programming Interchange provides unparalleled interoperability and flexibility through its own Pulsepoint programming interface (API). Recently, in 2017, they started their head bidder offering, which is geared to better competitive demands with minimum effort for integrating.
33Across is one of the few organizations that has not yet created its headbid product, but has nevertheless succeeded in outperforming some headbid products in 2017. Visibility has long been an important consideration for editors, as in 2016 some advertiser began to pay for vCPM or only for the costs per thousand visible.
If you are trying the 33across 2018 ad serving in your ad batch, you should be evaluating how your ads will be displayed to your target audience as this will affect your revenues. In addition, 33across ad banners offer off-the-shelf format, portable, video and other effective ad serving to give advertisers a choice.
In 2017, Defy was a new extension to our partner roster that we wanted to retain for this year. Your head bidding approach has generated extra revenues for our publisher and is valuable for those who have a millennial-focused audiences. is one of the world' fastest-growing online publishing houses offering creative services to publishing houses, advertising agents and advertising clients.
One of the Bluechips in the promotional world. You operate a state-of-the-art multinational programming marketplace and can give publishing houses easy entry to the world's top marketers - an outstanding option for premier writers. In addition, their OX vendor is one of the premier headers vendor solution deployed by Publisher 2017.
We believe that since the ripeness of our headers and our continuous improvement, this tendency will only continue to grow. ApNexus is a premier provider of ad tech services, offering a broad portfolio of publishing, buying and programming ad management software products. AppNexus Publishing is a comprehensive publishing solution that provides SSP, analytics, AdServer technologies and more to advertisers.
With AppNexus, advertisers can gain entry to one of the industry's best ad boards, a huge inventory of ads, peaking at more than 10 million a day to monetise their contents and achieve the best results for each of them. The AppNexus is seen more like an ad marketplace, with some businesses even using their own tools and reports to build their own publishing network.
AppNexus is recommended only for experienced editors with a deep knowledge of programming ads and the technologies that support them. For more information about the AppNexus Publishing Solutions, click here. The Amazon Publishing Solutions provide advertisers with a cloud-based heading and bidding experience that gives them easy entry to a clear ad space and shopper insight analysis offering.
It enables advertisers to increase sales, better understand their audience and even enhance their experiences. Your online marketing space will help advertisers link sites to Amazon advertising inventory and through Web Service Providers (SSPs) to many more advertisers across the Web, directly boosting competitive advantage and revenues. Amazonia provides a clear report engine that allows publisher to see clear pricing patterns, auctions reports and equal competitive bidding.
To learn more about the Amazon Publisher Service, click here. Inside Index Exchange, publishing networks can give publisher users direct contact with hundreds of thousand brands and premiums, making them an outstanding resource for monetisation. Those requesting parties go through rigorous review procedures to ensure that only the best stocks are available.
Designed for the publisher's use, the platforms deliver advanced technologies, visibility, reliability, enhanced features and more. Every ad is checked against a set of qualitative benchmarks that ensures editors can enhance usability and reach their audiences with only the best ads available. Vertoz's ad networking solution provides publishing companies with a variety of benefits, such as a self-service SSP capability that enables publishing companies to optimise and boost revenues through program-driven processes.
Vertoz Self-Service SSP is currently used by 15,000 publishing houses and is running over 50 billion times a year. Further publisher choices will be their breakthrough ad solutions, where the Vertoz ecosystem offers publisher a variety of pre- and non-standard ad blocks including margins, footer interactivity, scheduled overlay and more.
It also provides advertisers with alternate ways of monetising through their affilate merchandising solutions, which allows affiliates to generate revenue through a variety of monetisation methodologies such as affilate merchandising ad screen advertising campaign, monetisation of follow up emails and so on. It' s no mystery that Vertoz provides state-of-the-art publishing solutions, makes registration a snap and the demands for membership are minimal.
Those ad banners contain:: There is no question that 2017 was a great year for publishing houses. Headline tendering made significant progress in the sector, ad blockage became more common and advertisements. txt was introduced. However the year is over and like most things in economics and living it is best to look forward instead of living in the past.
No matter what kind of results you have achieved in your publishing operations in 2017, whether good, poor or average, it is best to continue learning from them. That' s why we have upgraded and enhanced our 2017 Best Advertising Network Schedule to help you make your publisher's dreams of publishing successful a reality. So try new ad network displays, deploy ad optimisation technologies, and try new partnership opportunities.
We are a premier Google Publishing Partner and have a range of publishers' monetisation offerings to help our customers achieve their sales goals and resolve their ad problems. Although the above is the most powerful advertising network in our large publishing portfolios, there are still hundred more. Every website is a very different tale in relation to the advertising network that works best, so website customisation is crucial!
Would you like to receive an individual listing of advertising network for your website and your verticals, please contact us today for your free advice!