Banner Advertising EffectivenessAdvertising effectiveness of banners
Developing effective online banner advertising
Some years ago the concept of "integrated marketing" was the be-all and end-all. Now it is almost a must for all advertising and promotional activities. Given that the consumer is continually shifting between conventional and electronic mediums, your ads must track them to be effective. This is fantastic because you have seen for yourself that the integration of different types of communication into your advertising to reach your clients in different points of contact is the keys to success with your brand.
Well, a less apparent answer that you might ask yourself: "Should I use the same advertising creation in all types of mediums - both conventional and new? "This is a great issue and it's exactly why I'm posting this article on how to design efficient banner advertising on-line. It is important to know that today's consumer expect every advert to be different and it strongly relies on how the medium is used.
And you will want to give them what they expect to get to maximum the effectiveness of each ad. The comparison of a printed ad or a TV commercial with a banner or a wanted ad is short-sighted because it does not take into consideration the objectives the ads themselves are trying to reach. Not everyone can use your channel, nor can your creativity.
The majority of top-of-the-funnel interruptions in advertising (print, TV, radio) are familiarity story lines of mediums that either promote a trademark or hope to enable a visitor to a website, show or shop. In this respect, on-line banner advertising can be very similar and serve as an on-line poster for an activity.
Combine this with the fast-paced, multi-level natures in which humans today use their computers or mobiles, and you have a fraction of a second to attract their interest with your creativity and message in your banner ads. To get a member to click on your ad and perform a transformation operation, it is extremely important that you get your right to be a creator.
Banners can be highly efficient when used the right way. Now you' re asking yourself, "What the hell do I have to do to make sure my advertisements are working? We cannot underestimate the importance of incorporating digitised means of advertising (including banner advertising). If done right and optimised over the course of your life, it enables you to have the specific information you need to make your decision about your market.
Looking for extra strategy insights for your banner advertising or promotional campaigns? Get in touch with one of our marketers today.