Banner ad best PracticesBest Practices Banner Advertising
There are 4 tips for making banner advertising that could actually work
For a long time, mobiles and desktops have been big blotches of shame that the online ad community has considered with contempt, but BBDO has claimed that advertisers are taking them in the wrong direction. Earlier this year, the EMEA began to explore what banner ad works, to include information about its own banner and research from 28 research resources, and produced a paper entitled "Banner Beater":
" There are good reasons for BBDO to summarise the review. The Interactive Advertising Bureau's latest research shows that expenditure on banner advertising reached $6 billion in the first half of 2016, an 62 per cent rise over the previous year. eMarketer anticipates that banner expenditure will rise by 52 per cent between 2015 and 2019.
Nevertheless, advertisers still measure their banner advertising effectiveness on the basis of key figures such as imprpressions and click-throughs. He added, "As more cash and eye drops go into cell phones, these regulations will be more important. The following are four BBDO reports to help brand owners make the most of nasty banner ads:
For each Miyata piece of information cited in BBDO's BBDO reports, humans can only handle about five words per second. In conjunction with research indicating that the mean user only considers a banner ad for one or two seconds, the Markenagentur recommends limiting the length of texts on banner advertising to five or ten words.
Statistics on the length of banner advertising have been compiled by the store and it has been found that the mean duration of banner advertising animations is 10 to 15 seconds and involves a number of different frame sizes, making it even more important for publishers to convey their messages in the first seconds of the ad. Since banner advertising only attracts someone's eye for a fraction of a second, advertiser should consider it a place for brands compared to face-to-face advertising.
"Using a poster wall, riders have to handle the news in fractions of a second when they turn their heads off the road," the story says. There is a period and a place for so-called indigenous advertisements that involve an advertisers in a subtle way, but banner advertisements are not. BBDO says a well-designed banner ad has the trademark and name of the trademark in every box, which is especially important for packed trademarks that sell certain goods.
This is a banner advertising model that integrates a specific item into each part of the ad in comparison to one that contains no visualizations. However, even in banner advertising initiatives, trademarks should not fully depend on banner images. "Only showing the actual products can hide the trade name and reduce the associations and visibility of the message," the paper said.
And as more cash flows into the global world, whether it' s online or on the move, makes sure your franchise "thinks of [banners] as part of larger, better coordinated campaigns," Cole said. This means that banner advertising should be similar to television, printing and all other parts of a trademark. "In each ad, use clear clues that connect it to the overall strategic creative," the story says.
This also means to keep colours, typefaces and topics the same, especially for those brand names with colour patterns and comprehensive campaigning such as the M&M coloured character or Snickers''You're not you, when you're hunger. "Take a look at an example of banner advertising for the following brand names (both are BBDO customers):