Automate Adwords Reporting and Campaign ManagementAdwords Reporting and Campaign Management Automation
What allows marketers to automate Google Ads reporting and campaign management?
What allows marketers to automate Google Ads reporting and campaign management? With the Google Ads Application Programming Interface, a developer can create apps that directly interoperate with the Google Ads servers. Using these apps, marketers and third party companies can more effectively and creatively administer their large or sophisticated Google Ads account and campaign. It' self-contained programming interface (API) is agile and feature-rich, allowing you to create an app that fits your needs.
Leverage your company information to automate campaign management
By uploading your enterprise information, making choices, and applying the information in Search Ads 360, you can create automatic policies that react to changes in the information as they occur. If, for example, you promote a hotel and interrupt or interrupt a campaign depending on room availabilities, you can do so:
Admixt information about availabilities to the commercial information you use to describe each hospital. Generate an automatic policy that executes every day and interrupts a campaign when a hostel is running out of available rooms. Here is the entire automation policy creation workflow with transaction information (see below for details): Generate a narrative containing the elements you want to administer.
Generate a reporting that shows all your hospitality campaign that you want to interrupt or turn off on the basis of your company information. Generate an automatic policy that applies to the elements in the atlas. Display a summary containing an account, campaign, or other item to which you have added or inherited commercial information.
If, for example, you want the rules to analyze all hotels campaign of an ad customer, browse to the ad customer and click on the tab page Campaigns. You can also display the transaction details used. Ensure that the transaction information to be monitored has been used on the positions in the reporting.
If, for example, you want your rules to interrupt campaign when the hotel. Accessibility is less than 200, please include the hotel. Available for the reports and make sure it contains campaign information in the reports. Please take into account the timeframe of the following report: Timeframes only play a role if your rules evaluate a metric or conversion.
Transaction information in a reporting is always the current upload value, regardless of the selected timeframe, while meter readings and translations are count only for the timeframe of the reporting. Custom, which indicates date intervals, is not a rule feature. You can only use rule values for specific date areas.
Press the Rulings pushbutton displayed above the report spreadsheet. Select Add New rule. Rename the name of the policy under Policy name and click Next. It contains all the column names that you have specified in your transaction datatables. If, for example, you have created transaction record spreadsheets called Hotels and Locations, these two elements appear in the segments list:
You also see other columns that you have specified for your transaction datatables, such as Hotels. Choose a transaction record and specify a requirement. Choose Hotel, for example. To view up to 10 elements that currently meet the requirements, click Preview. When you choose Just Send Notification, you will get an e-mail notification instead of an automatic operation.
Whenever you try to make a change: You will only be sent an e-mail if a policy is closed with a modification or a issue arises. Optional refresh the e-mail address (es) that receives notifications about policies.
To run the rules only once, click Later and choose a date and times. To run the rules regularly, click Periodic and create a timetable. If, for example, you plan a policy to begin at 12 noon on Fridays, Search Ads 360 will execute the policy as soon as Thursday at 11:59 pm changes to Friday at 12 pm.
To save a set of settings, click Save rules. In order to use this function, add a wildcard to your ad copy and specify a value for the wildcard when creating or editing it. Rather than update keyword parameters by hand, you can specify parameters in trade information and use batch editing, planned editing, or automatic control to copy your trade information to your own keys.