Affiliate Online StoreOnline Affiliate Shop
Turning my online store into an Amazon affiliate site
I converted my shop into an Amazon Affiliates website last April. Instead, I lead Amazon.com through affiliate relationships and customize the sales models favored by many like Spencer Haws and Jon Haver. My main issue during the whole time (the store went online in March 2013) was that converting was unfathomable.
I would get 300 hits a night throughout, but often I would go without selling for a week. The majority of this transport was either organically or by recommendation. It took me a long time to put a great deal of energy into designing my own website, writing posters for guests, setting up hyperlinks, producing info graphics and doing the work. These efforts also paid off - with the amount of traffic I received.
PPC campaign were oriented to lasers and achieved very high click-throughs, high results and no converts. I' ve done almost everything to make the converts better, but no good at all. Driving with PPC on my now cheapest PPC, I still had better PPC than the competition sites and still had no PPC page sold. What was interesting was that a large part of my traffic went to my contents pages.
" That was what initially gave me the original intention to try the Amazon income scheme because Spencer Haws' published case studies page was Best Survival Knife Guide. To return to the story of the market: December 2013 was a good one. My product sales are between $200-500, but my margin is between 10-15%.
That' s the reason why I only have $500 net after about $10,000 in turnover - only a meager 5%. Summers are coming, and turnover can only rise from here. All of a sudden, however, in April, the transport took a nosedive (no fines or so), and the sells flew away. Choosing that it wasn't profitable anymore, with low profit margin and low revenues, and not wanting to loose my sort of selling effort, I relocated my shop from BigCommerce to a WordPress install and added affiliate linking to Amazon.
Seeing that my key driver was referredral and web site content I had to sat down and choose how many pages I wanted to keep in the new site. Because the new perspective would be "widget ratings" instead of "widgets", I could only keep those items that actually had beautiful, long descriptive lengths that could serve as review.
Of course, the best performances were maintained, as were all the accessoires that had a lot of travel. I would have my store open in one tabs and WordPress open in another. I would then include the Amazon Affiliates hyperlink in the artwork, between the rating and at the end of the rating. digg digg digg for digg community share, simple 301 redirects, Ultimate Follow-up (to avoid following Amazon links) and a side bar widget to highlight contributions and pages.
Copy the same Google Analytics snippet into the WordPress page, set my domains to BlueHost and closed the old shop. The results were encouraging in about a month (plus a whole week last April). There' s more incoming calls. I theorize that this is because of: a) I no longer have external pages that leak left juices from each page (my business used to have nearly 90-100 left on each page). b) Many of my destination keyswords changed from just "blue widget", which is quite competitively, to "blue widget reviews ", which is much simpler. c) Total aggregate consumption is rising again.
Here is a look at Analytics for this month: Also, the klicks on conversations were much more encouraging. Remember, however, that after an Amazon visitor has visited your affiliate site, you will receive a fee for everything he buys within the next 24hrs. Thus, my Conversion Rates in this meaning is quite high, but not all of these sells were for my wares.
Please note: Produktlink Klicks are direct click references to our own website, and other click references are direct click references to our own category or results. Out of 11.000 hits I got 6000 Klicks! This means that every second visitor has selected a Amazon URL. Of those 6000 klicks, 2. 45% of folks purchased something or the other - not poor, I'm really good about industrial averages here.
If you look at the number of product hits that actually lead to these sales, the figures are somewhat gloomier - and more in line with the sector average: That' s not to say that all the other product for which I received a provision were not Widget articles - in fact, maybe 30-40% of all articles were Widget articles, just no straight-clicking.
Altogether, I was selling 144 articles for Amazon to give them $10,000 in income and earn a decent $500. It' s exactly what I did in the best months of my business - it meant speaking to clients, working on assignments and having a whole hell of a bit more work than this site.
To me, I had come to a point where I was no longer happy with the online store, and with the low sales and gloomy profit margin, it just didn't felt like spending so much extra manpower and energy every single night on such a low rewards.
I' m lucky with $500 in my first month. Well, I'm not. Amazon's comissions are graded - so begin them at 4%, and hit you slow with every so many sale you are sending their way - with this installment, even if I am selling the very same item next months, I will make about 1.5 time more than this months because my commisions will be higher.
Looking back, the alcove I picked was easily accessible, but very hard to converse - maybe my crowd isn't very technically proficient, or it's very likely they're looking for dealers - which is probably why Amazon was much better than me with them! I will probably be adding some page contents to keep them refreshed on a regular basis, and I will divide the income I get from them between expenses and funds that have been accumulated as funds for a project in the near term.