Affiliate Marketing for Software CompaniesAssociate Marketing for Software Companies
Associate Marketing for Software Companies
affiliate marketing is a highly effective way of winning customers that can have a very high return on investment. It is successfully deployed by a number of business-to-business (B2B) and business-to-consumer (B2C) software companies that offer both downloaded software as well as on-line service/software as a service (SaaS)/cloud solution. Among these companies are Microsoft, SAP, Adobe, Roxio, Symantec, InfusionSoft, McAffee, and more.
Market your software through partner companies
For a long while now, the concept of someone getting to pay for send you a deal has been around. Affiliate marketing is just a new, online, accept it. Affiliates send visitors to your website and receive a fee for each purchase. Software sales fees are usually in the 20-50% sales level (although 75% or more fees are not unknown).
Usually the provision is charged through the use of cookie to keep tracking the number of successfully completed purchases ("conversions") caused by each partner. Theoretically, you can create your own affiliate fee tracker system, but an affiliate must be confident that your system is upfront. Therefore, most providers use affiliate marketing tools that are managed by third party providers such as Microsoft Shares, Microsoft Windows, Microsoft Windows, Microsoft Windows, Microsoft Windows, Microsoft Windows, and Microsoft Windows.
Payments processing companies such as Avangate and E-Junkie also have their own affiliate marketing sys-tems. Partners do marketing for you and you only buy them when you make a deal. At the end you can earn commissions on partner purchases that would otherwise have come directly to you. affiliates will not be lucky if there is a way to buy where they do not receive provision ("leaks").
They will fight against your partners for the rankings. Someone who wants to buy multiple instances of your software could register as an affiliate to receive their own purchasing fee. They then have to make a provision, but do not receive any extra revenue. In PPC advertisements, an affiliate can rival you, increasing the costs of your advertisements.
Although you earn less from selling, you still have the full costs of assisting the client. A number of subsidiaries are operating at the shaded end of the peninsula and can use various dubious or even delinquent practices to receive their fee, including: Preparing contracts, recruitment of associates, provision of marketing material, creation of account and payment of your associates will take a while.
While you can automatize a whole bunch of them, it still needs a little bit of your own manpower to get the system up and run, answers your question, runs smooth, and checks to see if partners are acting themselves. What you could spend doing is doing other more profitable and interesting things. Spolsky was an unabashed reviewer of affiliate marketing:
We' ve run an affiliate programme and found it to be a big wastage of time. There was only a run off of leads; most affiliate programs would have already link to us; probably 80% of our members simply became an affiliate to get a setback on the one article they purchased for themselves or their work.
Links to affiliates only work well for major retailing websites like Amazon, where an affiliate has a good opportunity to earn a decent amount of moneys. One of those cases was our affiliate programme, where we learnt that the amount of effort we put into enhancing our products paid off many ways more than the amount of effort we put into fooling around with so-called smart marketing programmes.
Don't be wasting your precious moments. However, from looking around and speaking with other sellers, it seems that very few of them get more than 5% of their sales by subscribers. Obviously I had a self-selected affiliate programme for Perfect Table Plan, but I closed it because the number of sells just wasn't enough to justify the administrative effort.
A number of subsidiaries have never divested a license. Could be more rewarding if I used a more automatic affiliate marketing system and put more efforts into attracting higher quality advertisers, but I still don't think it would be the best benefit of my age. I' ve been told that there are "super affiliates" with mythic power to promote serious-selling.
However, these humans, if they really are, can select and select from among a thousand different items coming onto the shelves. You will be selecting high-volume consumer goods with a demonstrated track-record and a high level of fee. How do you know who's a great partner and who's a would-be partner?
affiliate marketing is a big deal, with an estimate turnover of over 2 billion pounds in the UK alone in 2006. However, I suppose a bunch of it comes from the sale of "Get Quickly Rich" schematics, games of chance and pornography - not software. In particular, not software from small businesses and smallISVs. Of course, a great deal will depend on your products and your markets.
Maybe, if you sell high-volume software (e.g. backup programs or antivirus software ) and have committed marketing people, it might be worthwhile for you to run an affiliate programme.