Affiliate Management AgencyAssociate Management Agency
Associate Management Agency
It has been an incredible asset for us and we can always rely on it for solid strategy consulting, rapid communications and day-to-day management. You' re strategical, you' re imaginative, you' re data-driven. We have seen our programme growing by 45% year-on-year since the start with them! Being a customer, I appreciate everything they do every single working day to run our program."
Selecting the Best Affiliate Management Agency for Your Company
Obviously we are discussing the sourcing of your affiliate marketer programme. Well, whether you just don't have the amount of free to do it yourself, or whether you're just beginning an affiliate programme and have no clue what you're doing, an affiliate management agency can be a life saver. They' re managing everything so you don't have to.
It' the same with an affiliate management agency. There are several ways to help your affiliate marketers - from administering the whole campaign to working more effectively and more strategically with the publisher advertising your franchise. The thing is that there are so many affiliate management agencies and outsourcing programme manager (OPM's).
So, how do you know which is the best solution for your company? We have compiled a shortlist of the 7 Golden Rules to consider when selecting an affiliate management agency. Learn how long the affiliate management agency has been in operation. However, be conscious that just because an agency has been running partner programmes for years does not mean they are full professionals in the management of a programme around your main work.
Ask them what similar applications they have and see if they are currently doing things for one of your rivals. It' s an evolving business at the pace of day, so you can not only find an agency that has been around the bloc a few rounds, but also see how high it is on the latest fashion shows.
Recognition and sector reputations count - especially in the field of perfomance management. Registering with an agency that is controversial or associated with some rather dubious (i.e. "adult" oriented) brand names can have a negative impact on your programme. Explore what other customers think about an agency and what other partner and partner think.
You shouldn't have to wait long to know what it's like to work with a particular agency. Discover a company's strength and what it brings each and every day to make sure it succeeds for each of its customers. An agency will always want to give you its best, but it is also interesting to ask about some of its non-successes (alias failures).
With less than excellent results in these cases, you'll find out exactly what went awry and what the agency did to make sure the same error never happened again. Check to see if they have case histories or customer testimonials that are similar to your company. Just like the web itself, the online media sector is always on the move.
Does the affiliate management agency you are considering inform you about the latest business drivers, issues and changes? Please ask the agency how it deals with the sector on a regular basis. What do they do, if anything, to give something back to the whole of perfomance management? Prior to you sign your affiliate programme with an agency, look at the line of articles you will get for your tough cash.
See what an agency will do for you. You will at least want them to continuously refine your affiliate market strategies and hopefully increase your affiliate commitment. A few may be able to evolve affiliate development tool, web designing, articles review, etc.. According to the needs of your company, different agents match better because they can offer added value.
A number of large affiliate networking sites exist through which you can run your affiliate programs. There are some who work directly with only one or two network, while others work with anyone and everyone they can. You may not care, but find out how agile an agency is before you go down the dashed line.
Check if they are restricted to a few affiliate network or if they have the option to take an affiliate directly and run the affiliate programme themselves. Maybe you even want to run it on multiple plattforms or grids to increase your presence. Getting your assignments done will make it easy to select the best affiliate management agency.
This may take some getting around, but by following these seven simple guidelines, you can make an informed choice and find the right affiliate management agency for your company.