Affiliate Conversion TrackingPartner Conversion Tracking
Therefore, you need some kind of system to track the conversion.
The Conversion Tracking and how to use it efficiently
Conversion Tracking is the proces of placement of a small bit of coding in your ad, Landing Page or Thank You Page to track the movement of your traffic. With tracking you can test several advertisements, catchwords, landing pages and quotations and compare them. Here we take a look at how Conversion Tracking works and how to use it efficiently.
What makes you think you can do the tracking? It' s not enough to know how many sells you're making. When you spend a great deal of cash on a particular pay-per-click marketing effort, or have spend a few long hours creating what you are hoping will be a killers e-mail blow, it is no less than a fundamental commercial impulse to use some kind of tracking to find out if that amount of cash and your timing work out.
Suppose you started advertising a learning guitars like Jamorama. You can see after about a months that on avarage you make 10 sells a days. You have no clue at this point whether this is because your pay-per-click advertisements are not very good, whether your page landings discourage your audience, or whether you spend too much on encouraging the incorrect keys!
Tracking may not seem as crucial in this case - but consider how much more you could earn if you found that your pay-per-click ad for the catchword "Learn how to play bass-guitar " would receive twice as many transformations as your ad for the catchword "How to play acoustic guitar". What you could do with this is to make sure that your pay-per-click ad for the catchword "Learn how to play-bass guitar " would receive twice as many transformations as your ad for the catchword "How to play-acoustic guitar".
On the simplest of levels, tracking will help you find out your ROI and where the best spending is. This will help you find out which are the most lucrative words, advertising groups and campaign. Allows you to test new advertisements and conversion pages more efficiently and quickly. Several different persecution techniques exist:
As a Clickbank partner, you can use Clickbank's tracking numbers to accurately track a visitor's progress to buy. The assignment of a tracking key to different advertising groups and campaigns allows you to define exactly which ad or campaign sold the goods. When you use Google, Yahoo or MSN Pay-per-Click, you can create tracking to find out which keys and ad groups are most efficient.
Or you can use third-party tracking such as Xtreme Conversions, which combines affiliate network information and pay-per-click ads to show you exactly which words are the most lucrative. Google, Yahoo and MSN allow you to place their conversion tracking code on your "thank you" pages so you can see how many times each ad group has sold and how much each sell has outweighed you.
Let's take a look at Google: The setup of Google Tracking is very easy and includes the placement of a small token on the conversion page of your website or the merchant's website. Conversion page is the page that acknowledges the special actions your users should take, such as the page titled "Thank you for buying X-Software" or "Thank you for subscribing to my e-mail list".
Keep in mind that tracking is not limited to the sale. Usingdwords tracking, you can keep tabs on lead, submissions, page impressions of an important page on your website or any other detail unique to your company. Sign in to your Google AddWords profile and click Conversion Tracking below. You then specify the value, number, pane, and catagory of the conversion you want to trace.
All of these changes vary according to the kind of conversion you are tracking. So for example, if you track those sells where you get a 59% fee, it could look something like this: If you are tracking a lead, you can choose from several options: You will then be able to choose whether the small tracking reagent should appear on your page or not.
This is a good suggestion if you follow on your own website, e.g. on a thank you page, because Google values this kind of candour. The next thing you know, you get the number! It gives you the option of doing your own page coding or getting someone else to do it.
Either submit it to the person who created your source or copy it to your desktop clipping. They should place this on the page that will appear after your visitors have performed the operation they are supposed to perform. To keep tabs on your purchases, you'll need to ask the retailer to insert your Google Adwords key into the "Thank You" page of the item you're advertising.
The majority of retailers who are serious about assisting their partners to make great deals will do it for you. When you begin collecting Clicks and Sells, you can see some new detail in your Google Account: Costs, Conversion Rates, Costs per Conversion and Convertions. They can be broken down to display this information at either the ad group or keyboard shortcut levels.
In order to find your ROI for your investments in catchwords or keystrokes, go to the Reporting page and run a catchword analysis or your own ad campaign reporting. The addition of tracking for Yahoo and MSN is a very similar procedure, and there is nothing to stop you from having all three of them on one conversion page.
Unfortunately, Google tracking is not always completely exact. When there are other partners who also sell the products you're advertising, it's not unusual for their Google account to inadvertently register their Google account as yours, so we suggest that you only use Google Conversion Tracking as a crude indication of how well each and every word works - you'll need to use an alternate tracking methodology if you want more precise tracking.
With Google Adwords tracking, you can limit which advertisements work, but what if you use several different ad delivery styles for each of the products you advertise? For example, how do you measure how much a pay-per-click ad group is worth in comparison to your newsletters? Clickbank tracking is the solution.
Members of Clickbank can select an 8-digit tracking key to be placed at the end of their hop link. For example, the generated unique identifier may be a specific group of keywords so that when you look at your Clickbank analysis, you can see every sales resulting from that ad. You can, for example, select whether you want to allocate the ID "quit0988" to your "Smoking cessation" ad group and the ID "stop0998" to your "Smoking cessation" ad group.
You can then log into Clickbank, go to Reporting/Analytics and see how many transactions each ad group has made. Suppose you own a website and send Traffic to a target page on that website before you send it to your affiliate offering, this means that in order to get highly precise results, you must build different target pages for each group you created.
Every page must have a different Clickbank Tracking ID so you know which page landed the sales. Velocity PPC generates all your Planting Images groups, ad text and catchwords, thus freeing up your precious resources. Clickbank Tracking Ideas also allow you to track your own blogs, emails and virus files, resulting in some highly useful information that will help you optimise your advertisements and find where to focus your effort for the best possible ROI.
The Clickbank tracking keys are very simple to setup: just type your key in the appropriate box when you create your hop link. Make sure you keep a record of each and every piece of coding and what it depicts somewhere in a spread sheet - it's not hard to get puzzled when you keep track of many different things at once!
The Xtreme Conversions is an cutting-edge suite of tools that track exactly which words make your living. Works in conjunction with Google, Yahoo, MSN and about 100 affiliate networking sites, such as Clickbank, Commission Junction, Azoogle and Amazon. It works similar to Clickbank and Google Tracking in that you simply ask the tool owners to add a unique identifier to their "thank you" page.
Xtreme Conversions has the benefit of showing you the most lucrative words in each store within a few week of being created. One of the things the program does is ensure that you don't spent more than you need on pay-per-click; it also enhances your click rates, which in turn enhances your rating!
Xtreme Converts designer Amir Darwish has put together some great video tutorials and case histories to guide you through the process of installing and setting up Xtreme, so we won't worry about it here. As a Clickbank partner, all you need to do is simply browse the CSV file containing your tracking IDs and selling information and submit it to Xtreme converters to find out exactly which metrics those purchases have produced.
This example may show you that for a marketing promotion of a " healing of yellow fever " products, you can directly break down that the key word "what causes yellow fever" has generated more revenue than any other key word. Equipped with this know-how, you can now boost your ROI by creating an ad group around this catchword.
Then it would also be a good suggestion to make a specific target page for "What causes leaven infections" to improve your value of and hopefully your conversion rate; you can also begin promoting this buzzword in Yahoo and MSN. Xtreme converters don't stop at pay-per-click - once you know a word is lucrative, you can look at how to optimize your page or website for searching machines.