Affiliate AgencyAssociate Agency
Affiliate Program Management Agency Right for You?
Partnering with an affiliate marketer can be a scaleable and cost-effective proposition for businesses. However, this does not mean that every agency should work with every single trademark. So before we get into what a programme manager agency is all about, let's first talk about who doesn't need an affiliate agency? Enterprises with less than $5 million in revenue per year generated on-line.
For businesses with less than $5 million in on-line purchases, it can be hard to make a profit on affiliate managements because these affiliate programmes are usually quite small. Enterprises that do not yet have awareness of the brands, clear messages, an existing operating system, or a website undergoing transformation. Affiliate is not the right place to work out a company's performance promise.
Associates spend a lot of effort and effort in developing businesses, and businesses need to respect this, otherwise they run the danger of loosing these forever. Enterprises that have consciously opted for a small, privately held affiliate recruiting programme with only a few selected associates. Inhouse managers can usually administer this kind of affiliate programme without much trouble.
Enterprises that are not interested in expanding their programme. Affiliate agency is an expense and if a business does not invest in its programme, the expenses may not be meaningful. So if you are a $5 million e-commerce business looking for significant revenue expansion, but don't have in-house members with programme operations expertise, affiliate sector expertise or top affiliate/publisher/content curator relations, you would probably partner with an affiliate marketing agency.
When you are in the "Agency needs" section, you should rate an agency according to the following criteria: Growing tool - Does the agency use recruitment tool, lists purchases etc? Are they offering customers a large number of high quality affiliated and curated sites? Is there a committed staff working on the creation of publishers?
Rugged Report-Can the agency transform the granular information provided by the enterprise or the SaaS platforms into reports that are relevant and feasible for its customers? Detection of frauds - What is the Agency's procedure for detecting frauds? Are there any members of your teams who specialise in cheating and preventing them?
How many full-time members of the affiliate programme manage members of the agency work within the group? What are your years of operating programme and affiliate sector expertise? As many Affiliate Programmes have they administered? Have you built a relationship with topffiliates, non-traditional and high-value-consultants?
Developing publishers - Does the agency have an in-house developer publishing group? How many partners are in your data base? With how many affiliate network do you work together? Government Fiscal Niche Know-How - Is the agency at which states have enacted VAT legislation likely to impact businesses with affiliate marketers?
FTC Policy Awareness - What is the Agency doing to make sure that partners follow the FTC Rules properly in their promotional activities so that the trademark is not subject to legal action, penalties or poor advertising? Grid tariffs - What kind of costs can the agency offer a business in relation to grid tariffs?
Participation in trade fairs - Which trade fairs do you visit? Casestudies - Ask the agency about their casestudies about the campaign they have run and the results they have achieved. Reference - Ask the agency for reference and check it carefully. Ask the agency to give you details of contacts for customers who have quit - or for research organisations that have quit - and let them know the reason for their departure.
Affiliate Relationship Modeling - Your affiliate programs manager agency is first and only your affiliate. So even if you find an agency that has all these assets and capabilities, it is important that you assess your business first to make sure your relationship is prosperous, long-term and prolific. Organizations need to be clear about three key areas - both internal and with their agency: 1.
Measure ROI - Whether the organization is looking at the ROI of advertising spending, the costs per purchase, or both - make sure that a goal is established to precisely measure ROI and operating efficiency. The knowledge that information in advance allows the agency to be clear about what it needs to be generating for its clients. If, for example, $30 is the upper limit, you can define the sales threshold and fee levels that must be adhered to to to maintain viability.
Objectives - In accordance with spending and CPAs, organizations must set and report their objectives to the agency. A clear set of objectives and ROI objectives will help avoid wasting money on partner relationships and help achieve real results. The decision as to whether you are willing to work with an affiliate marketer can be made relatively quickly.
It is the search for the right agency to work with, which can be amazing. Once you have clearly defined your objectives, your discussions with prospective agents will lead to a fruitful launch. The above guidelines can help you find an agency that matches your objectives, protects your trademark, and helps you build a winning affiliate marketer from there.