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The reason why we should get rid of the "affiliate" in affiliate marketing
Currently working on Flipit's Flipit website, he has seven years of affiliate expertise as a senior executive, blogspeaker and spokesperson. Affiliate marketing must concentrate on working with top-notch companies, shake up their shabby past and lose that troubled name to achieve professionality and prosperity.
I was at an Emerce Performance Summit two years ago, where a major tour operator gave a talk about its affiliate programme. One of his transparencies contained a Beagle Boys image demonstrating to the audience that the affiliate is like a villain. What makes traders think so negatively about affiliated companies?
Why should a big affiliate working franchise decide to showcase its partner in this way? One of the reasons I started to realise the response is that this is exactly how affiliate marketeers are seen in the eye of many advertiser. Merchandising is often seen as deceptive; fortunately this union is a thing of the past, but the bad reputation is difficult to upset.
Affiliate FTC lawsuits often appear in the headlines and damage the industry's image. Fast affiliate marketing quest leads you to one of those deceptive e-book sites that explain how you too can become an on-line billionaire in two short week's time by purchasing this dumb e-book for only $99.99.
Yes, this is a kind of affiliate marketing from a technical point of view, and unfortunately it is the way the web is inundated. affiliate marketing is strongly associated with last cookie counts, a thing that many folks think will soon be changing. For this reason, affiliate marketing connects individuals as an obsolete marketing tool on the way out.
Instead of struggling to make this happen, the affiliate marketing communities should adjust to the needs of their marketers in this area. How do you think when you heard the words "affiliates"? Premium mode gateways with large range? Do you think of intelligent high-flyers who make a living with fraudulent gaming programmes?
To all the network out there that rely on cheap cash for cheap reputations and quality: Lose the name affiliate marketing. Banish it, slay it, get those bad connotations off of you, and while you're at it, also make that foolish phrase "make your living online" disappear in your taglines. It is the old way of doing performance-based businesses, and too often affilates are sending this kind of messaging to advertisers while they sell their businesses as high value to customers and end users.
You already know that - it is timely to move to a wider perspective. Distinctions in the associations between "affiliate" and "publisher" are already widespread: affiliates are those who make cash with Facebook adverts, online casinos and slimming tablets. They are intelligent, technology adept and have the opportunity to buy their own car.
Publishing houses are investing capital in their websites and related services. You don't own a vehicle and after 10 years you will be selling your shop to an old, sluggish publishing group. It' s finally here to make the transition to performance marketing. It is what the advertiser understands, and it is what the public at large want to discuss.
Today, no serious publishers, website or portals want to be called "affiliates" anymore, so why do we still do this on all our affiliate sites? So why are we still going to affiliate happenings? Performance Marketing is much wider than Affiliate Marketing because it also encompasses the emerging displays and retargeting markets and demonstrates the value of the industry.
Simply changing a name is not enough to make the type of changes that need to be made. So why on Earth is it still free to join an affiliate group? How can a partner become an easy part of a programme that represent the biggest brand names in the game? When you tell the rest of the globe that you are a high value affiliate ecosystem, why not follow these guidelines?
So why not create an effective bar to fraudulent try-outs from professionals who want to participate in the best programmes? Warranty? A few financial bound network already exist. With Affiliate Window in the UK you need to buy 5 quid just to sign up, which you can get back after your first sales.
Or why not erect a obstacle that will prevent the participation of humans in every programme, so that a publisher is compelled to really take care of its programmes and offer only the best of them? Networking should get rid of old affiliate-related reputations, not only internal but also external.
Telling them that you are no longer an affiliate and stop sponsorship of affiliate event that no longer has value for big brand or competitive marketing. Turn into a true LCC tracker instead of a mere LCC tracker. Go far away from affiliated issues that have nothing to do with the main focus of your QNs.
Provided the network does it right, it can move up the supply ladder and once again act as a service turntable for marketers.