Affiliate ad NetworksAdvertising Affiliate Networks
Where is the distinction between advertising networks and affiliates in digital marketing?
Advertising networks have immediate contact with the consumer's eyes that the marketing company wants to get hold of. It is the very next level of publishing and can be described as follows visually: Just think that these advertising networks are connected to many advertisers, who in turn are connected to many apples (in the figurative sense).
Advertising networks have instant connectivity and can route marketers' promotions or advertisements directly to consumers because the advertisers they work with typically allow advertising networks to incorporate some kind of coding into their advertiser attributes, such as websites or portable applications. It is Ad Networks' job to have a large and high level fund of advertisers in their networks so that when a marketing specialist comes with an offer/campaign, they can easily appear at all KPIs.
That means Ad Networks act through face-to-face relationships with publisher and marketer. The difference between an affiliate and a publisher is that it does not limit itself to doing straight lines with a publisher or marketer, but usually works directly with an advertising group. Usually they don't have the trade name or the reputations to get in touch with big advertising companies or trademarks, but they know how to fill campaign and KPI's that a certain advertising agency might not be able to fill because they don't have their own stock.
Often they don't have immediate contact with the eye apples like advertising networks, but they know which networks they can buy online through, so they're basically broker for broker. Imagine an ad agency that helps your home for sale, and an affiliate as an agency that your realtor goes to if they can't find someone to buy your home on their ad agency list of prospective purchasers.
An affiliate is not necessarily a poor business if you buy on the basis of post-click key performance indicators, such as CA, or have the necessary report structure to monitor all subpublisher activity to ensure that there is no duplicate payment for the same amount of activity.