Affiliate 2016Subsidiary 2016
AffStat 2016 Affiliate Marketing Benchmark Report now available free of charge
From now on the Affstat 2016 Affiliate Market Benchmark is available free of charge at AffStat.com. It can be consulted on-line or download. It is the fourteenth year in which we are reporting on the status of affiliate advertising in our affiliate statutes. Right from the start of the AffStat project, the aim was to consolidate information for the growing affiliate market.
On the way there, the issues we asked have developed further, but the end outcome has stayed the same - a glimpse of where the sector has been over the past year. Have a look at the results and make a comparison with last year (you can still get the 2015 Annual Review at AffStat.com).
While some results may astonish you, others confirm what you already believe to be affiliate marketers. You are welcome to use the materials in the reports for blogs, postings, presentations, and more. Please note that the information comes from the AffStat 2016 Affiliate Market Benchmark Reports.
Full-length keynote video by Greg Gifford and Kerri Pollard and a dozen breakdown session video are now all available on YouTube.
Full-length keynote video by Greg Gifford and Kerri Pollard and a dozen breakdown shots are now all available on YouTube. Among the themes of the meeting were Affiliate Branding (of course), Affiliate Programme Leadership, Attribute Generation, Charges, Facebook, FTC, Google, Page Optimisation, Listing, Podcasting, Search, Facebook, SEO, SEO, and more.
Rakuten Affiliate Network's independent survey revealed that the affiliate marketing industry will reach $6.8 billion over the next five years.
In the results, nearly 90 per cent of marketers stated that affiliate programmes were important or very important to their overall market strategies, and the vast majority indicated that affiliate partners accounted for more than 20 per cent of total affiliate revenues. Previously seen primarily as a way to bring customers to the buying experience, affiliate branding is now seen as a strong way to find customers, build loyalty and increase revenues with strong ROI.
The survey found that affiliate advertising has become an important way to boost revenue for all types of advertiser. Affiliate marketers' spending in the U.S. will grow by an average of 10.1 per cent per year (CAGR) between 2015 and 2020 to an anticipated $6.8 billion. In many cases, the platform that provides affiliate networking for marketers and editors drives revenue expansion and provides metrics and QA solutions for both.
More than 80 per cent of the interviewed advertising companies and 84 per cent of the interviewed publishing companies carried out an affiliate programme. Over 80 per cent of marketers spent over 10 per cent of their advertising budgets on affiliate advertising. Over half of editors choose network-based report engines to control their affiliate work. Players have applied on the basis of the website's level of visitor numbers and website content, while recruiters have chosen publishing partner companies on the basis of verticals.
More than 150 advertisers were interviewed by US firms with a turnover of at least 200 million US dollars and more than 150 policy leaders by US publishing houses who either belong to the 5,000 best websites by US circulation or have 300 or more supporters on a large online community site.
In addition, Forrester interviewed 10 marketers and editors to examine the issues and possibilities of affiliate marketers. Operates as a business unit of Rakuten Inc.