Adwords vsDawords vs. Dawords
Ads on Facebook vs. Google AdWords: What should you use?
Up until recently, many marketers saw Google AdWords and Facebook ads in a contradictory way. Their longstanding rivals, often dramatised by technological news sources, were seen as undeniable proof that the two were competing directly and that it was necessary for any size company to make a tough choice about which to choose for their needs; a wrong Dichotomy that is still bewildering and deceptive for those new to on-line marketing.
A lot of companies use the power of Google and Facebook ad matching to maximize exposure, boost lead and revenue, and find new clients by applying different policies based on the capabilities of each site and generating a significant ROI on their ad spending. We' ll explore what makes Google AdWords and Facebook Ads different, how the two ad delivery systems work, and why you should use both as part of your broader online merchandising experience.
How does Google AdWords differ from Facebook ads? AdWords is the world's biggest and most used PPC ad serving site. The AdWords is so widespread that it has become a synonym for the word "paid search".
Purchased searches focus on the targeted addressing of catchwords and the use of text-based advertisement. AdWords marketers offer on certain words and phrases of Google users' Google searches in the hope that their ad will appear next to the results for those searches. Every times a visitor hits an ad, a certain amount of cash is billed to the advertiser, hence the name "pay-per-click advertising".
" Tendering and Optimizing bids is a complicated issue that goes beyond the framework of this manual, but in essence people pay for the opportunity to find new clients on the basis of the key words and phrases they type into Google. Ads on Facebook is a perfect example of what is known as "paid social" or the practices of advertisement on community sites.
Facebook has become a hugely competetive and potentially profitable component of many companies' marketing strategy, with the highest number of MAUs of any global community site per month. While Facebook advertisements can be considered similar to AdWords, as those who use both sites advertise their businesses mainly over the web, this is where the common ground ends.
In contrast to the pay per click quest, which assists companies to find new clients through the use of key words, the pay per click quest assists the user to find companies on the basis of the things they are interested in and the way they conduct themselves on-line. You can imagine the main differences between Google AdWords and Facebook Ads:
While AdWords will help you find new clients, Facebook will help new clients find you. Well, now that we've got the basic distinction between Google AdWords and Facebook Ads (or Pay Search and Pay Social) in place, let's look at the strength of each of these platforms and how these on-line marketers' resources can be used efficiently. Google is the world's most widely used and widely used Internet browser and the de facto market leading provider of on-line advertisements.
With more than 3.5 billion searches per day, Google provides marketers with unparalleled and unparalleled reach to a potentially unparalleled user base of active searchers for goods and more. Google's promotions are spread across two main types of networking - the Google Seek and Display networking. Google's integrated searching ecosystem includes Google as a keyword research tool, and marketers can place bids on billions of words and phrases to reach prospects.
Google Display Network, which provides marketers with more visible advertisements such as a banner, covers about 98% of the World Wide Web, making it a good option for marketers who want to achieve market objectives that are not necessarily as driven by PPC conversions, such as increasing market notoriety. A major advantage of using Google as an ad serving site is its enormous coverage.
More than 40,000 unique requests per second, more than 1.2 trillion web pages per year. With Google's refinement - also due to its increasing dependence on the proprietary synthetic intelligentsia and RankBrain automated learn technologies - this staggering amount of traffic is likely to grow, as is the ability of advertising clients to attract new clients.
In simple terms, no other browser can provide the audiences that Google can provide. That huge prospect resource of prospects alone makes Google an invaluable complement to your online advertising campaign, but in combination with Google's ever more precise results, it's simple to understand why AdWords is the world's most widely used and loved PPC trading platforms.
Among those new to PPC, one of the greatest misunderstandings is that whoever has the greatest ad spending will somehow win on Google advertsutomatically. Luckily, nothing could be further from the Truth, because AdWords is focused primarily on the perceived value and relevancy of advertisements, not how much advertiser spends. And the more pertinent an ad is to the viewer, the better the user's experiences will be - and the more likely they will still use Google as their entry level finder.
This is why Google AdWords is rewarding relevancy and qualtity above all other determinants. That' s why clever advertiser with relevent, optimised and high qualitative adverts must seldom offer as high as advertiser with worse adverts. Specific catchwords can be costlier than others - such as in the finance industries, which are traditionally among the most costly of all professionals - but how much advertiser must offer depends heavily on the perceived value and relevancy of their advertising.
Google considers some key figures to be more important than others in assessing a site's overall attractiveness and value, such as click-throughs, which are a trusted indicator of the overall attractiveness and value of an ad. For more information about relevancy and QA scoring, Google's ad scoring system, and an insight into how Google AdWords works, visit our free tutorials at PPC University.
AdWords first hit the market in 2000 (with only 350 marketers in total), the text-based advertisements Google placed alongside results were a little bit rough to say the least - but they contained many of the same items found in today's advertisements. While PPC advertisements in AdWords stay text-based, marketers can use an unbelievable number of functions to make their advertisements more attractive and attractive to potential buyers.
Advertising enhancements, site links, societal proving such as player review, site targeting, shopper ad and a variety of other functions are available to marketers, giving marketers unprecedented levels of individualization and self-service. In fact, Google has even adopted ad styles that address the special needs of certain business segments, such as car makers and hotel owners, that go far beyond the traditional text-based advertising experiences and include visually immersive content such as high-resolution imagery and engaging maps.
As Google continues to implement new ad format and functionality, it helps marketers engage new audiences and generate new business. Facebook Ads (as we know it today) is the scalable star in comparison to Google AdWords, but in fact Facebook has been refined and improved its ad solutions for several years.
Today, Facebook Ads is a frontrunner in the field of pay-for-promotions and has become a key component of many companies' online advertising strategy. Similar to Google AdWords, Facebook has a really large worldwide community. More than 1.55 billion people a month are using Facebook - more than one-fifth of the world's total populace, not the idle or rarely used ones. Facebook has no competitor when it comes to the size of its user base.
Rather than expose the advertiser and their messages to this massive public, the real power of the massive Facebook public is the amount of possible exposure that the advertiser can provide to Facebookers. On Facebook, humans are sharing almost every detail of their life. It also searches for and consumes contents that match a variety of individual interests, convictions, ideas and core ideologies, and provides marketers with a singular ability to customize messages in ways that were previously thought unthinkable.
Among the most efficient uses of this feature is the possibility for advertising companies to design so-called "lookalike audience". "Marketers can post client information from their own database to Facebook, which then performs a filter on its own information and information provided by third parties to compare those whose information the marketer is uploading.
The result is a "lookalike" user audiences so marketers can leverage the effectiveness of doubling the range of their ads by reaching new clients who share the same interests and behaviors as their current clients. A lot of new entrants in the pay sector ask the same question: "Does it work? Rather than viewing it as the world's biggest prospective whiteboard, however, marketers should consider it as a way to get nearer to their perfect customer than they ever thought possible.
In contrast to their relatively arid, text-based PPCousins, Pagebook adverts are very visually appealing. Best-of-breed advertisements on Facebook fit neatly into the video, image and other visible contents in users' news feeds, allowing marketers not only to take advantage of the powerful power of visually appealing advertisements, but also to deliver the sophisticated message that makes high-quality advertisements so powerful.
As Google continues to experiment with how to format its text-based PPC advertisements, Facebook continues to explore how it can provide marketers with a better market place and provide consumers with a satisfactory, engaging user interface. Facebook has in the past demanded that advertisements on its site contain text that does not occupy more than 20% of overall ad space, a limitation that has since eased it.
Despite this significant shift in ad Governance, Facebook is still an inherent visible sales tool - an important sales argument for many advertiser. Companies and publishers who experiment with Facebook advertisements are often amazed by the level of detail of targeting opportunities and the powerful set of resources available to them to create attractive, appealing advertisements.
Yet one of the elements of Facebook ads that keeps surprising new entrants is the amount of ROI that Facebook ads can offer, and how experienced publishers can expand a finite ad spend on the site. While a Facebook ad campaign's budgets will differ greatly based on a number of variables including size, message, and overall goals, Facebook ads are significantly less expensive, especially considering their effectiveness and the level of detail that allows the advertiser to reach their preferred audience.
Facebook Ads' very competetive price makes it a very appealing offer for small business and those with finite assets - not just large brand names with large marketingbudgets. Facebook Ads, coupled with the platform's amazing return on investment, is one of the most affordable ad delivery options available today.
AdWords and Facebook ads: Google AdWords as well as Facebook Ads are incredible high-performance ad plattforms that cover practically any kind of online store. A few folks are insisting on matching Facebook ads with the Google Display Network, and while the two plattforms have some things in common (as described in this extensive Facebook vs. Google Display Network Info Graphic), the way the two plattforms have developed separately shows that AdWords and Facebook should be used together, not against each other.
The use of the powers of both pay searching and pay welfare is a remarkable effectiveness of your promotional campaign. It requires, however, a double promotional approach based on the strength of each one. Whilst both Google AdWords and Facebook ads can - and should - maintain consistency in market messages, it is important to know how best to use each of these platforms to maximise return on investment and grow your businesses.
Subdivided into three different track types for beginners, intermediates and intermediates, PPC U has everything you need to manage your pay searching and pay welfare and help even the most humble ad budgets work tougher and more intelligently.