Adwords Keyword ToolKeyword Adwords Tool
There is no way around this: Without impartial information, keyword research is a shoot into the unknown. Deciding which of our company’ keys are best suited for our work. It' named Google Keyword Planner (formerly known as Google Keyword Tool). Remember that the tool was developed for Adwords recruiters.
There are many functions in the tool (such as keyword bidding functions) that will not be useful for you. I' ll show you in this guideline how to get the most out of the Google Keyword Planner. To use the Google Keyword Planner, you need a Google Adwords-account.
You can create an Adwords user interface here in just a few minutes: However, you must completely create an Adwords account). Next, sign in to your Google Adwords account. Then select "Keyword Planner": The Google Keyword Planner introduces you to two different tools:
"Finding New Keywords" et "Get merics and forecasts for your keywords". Luckily, these two keyword research engines are sufficient for SEO-oriented research to create thousand of them. It' s my turn to show you how to find your way to your keyword using any of the Google Keyword Planner integrated utilities.
This is how I show you how to use the two most important Google Keyword Planner utilities that give you a great listing of your search engine optimization campaign catchwords. Like the name says, this tool is perfect to find new catchwords. You can see that the box for this tool is: "Enter words, phrases, or a U.S. related URL".
Short note: The value you receive from the scheduler is largely dependent on the information you entered here. To help you get the most out of this tool, I will explain each of the 3 available choices. Allows you to browse Google's keyword search engine for various industry sectors.
Sometimes you can find here keyswords that you might have been missing with the other two choices. Here you type in "seed keywords" and get a listing of relatedwords. Here I suggest to type 1-3 keyswords, each in a slightly different niche market. That is primarily for Adwords-Benutzer. However, you can sometimes find some sound catchwords here by using the home page of your website or an item from your website.
Next you will see the results page of the selected keyswords. I will show you how to use this part of the Google Keyword Planner later in the manual. Let us first discuss the second tool in the GKP: key figures and projections. It is a function useful if you already have a long keyword listing and only want to verify its keyword size.
This tool will not, in other words, help you create new keyword concepts. Just copy a keyword listing into the keyword box and click "Get Started". You will also see the same keyword results page that you see when you use the Find New Keys tool. However, the only differences are that a) you only get information about the keys you type, and b) Google predicts how many hits and views you get from the keys you type:
Let's immerse ourselves in the Results Page with it. Use the two utilities I just described to get to the "Keywords Results Page" that looks like this: Sites, voice and search networking. It is the keyword idiom you want to promote. "Sites" and "Language" are configured so that they address English-speaking individuals in the USA who search in Google.
You would like to switch the location to "Germany" and select "German" as the default setting. That is, whether you only want to promote on Google... or Google and its "search partners" or not. Affiliate pages includes other popular browsers and Google features (such as YouTube). My recommendation is to leave this kit on "Google" only.
Next important part of the Results Page is " Add Filter ": Here you can use the ONLY tool to display a keyword that contains a specific part of the keyword pronunciation. What makes you want to incorporate certain catchwords? If this is the case, you should make sure that the keyword "blue T-shirt" will appear in all your keyword proposals.
On the other hand, this eliminates those words that you already bid on in Adwords. Helps to identify some of the most populair words (which are usually competitive). They can also be used to extract a keyword that does not get enough queries. Let's assume, for example, that you are not interested in a keyword with an avarage of less than 2,000 hits per month.
The Google Keyword Tool can only display Google Keyword with the contest "Low", "Medium" or "High". These points are only valid for the Adwords contest (not for how competetive the keyword should be). Only Adwords are subject to this. That is how much you would be expecting to be paying for your ad that appears at the top of the page for that keyword.
If you only want to address those searchable buyer keys, you can specify a specific amount of dollars. It is recommended to use the "low range" as this is only one way to extract a keyword without having any business intention. So often your website will appear in the results for each keyword organically.
PLEASE NOTE: To use this function, you must link your Google Search Console account to Google Adwords. How you are ranked (on average) for each keyword in Google Organics. Well, now that you've screened your results, let's drill down to the real section on keyword ideas: key word (according to relevance): Here's the keyword listing that Google believes is most pertinent to the keyword or Url you' re typing.
Note, however, that this is an area...and not a highly precise indication of the amount searched for. I will show you how to get more detailed information about the query within one second. Certain seasonally relevant catchwords (such as "Halloween costumes") can also receive 50,000 hits in October and 100 hits in May. The number of marketers who bid on this keyword is reflected in this (you can learn more about how to identify the business intention in section 4: How to identify the business intention of a keyword).
Another sound way to assess the monetisation of a keyword. Knowing how to use all the utilities, functions and choices within Google Keyword Planner, it's finally your turn to find fantastic search engines that will help you optimise the contents of your website. When selecting a keyword, there are many different things that play a role.
So, I will help you select a keyword from your keyword bar by guiding you through an example. For this example I will use the Find new keyswords tool as this is the best tool within the Google Keyword Planner to find new keyswords. First of all, you come with a keyword that is somewhat broad...but also specifically describing your products, services or your ideas for contents.
Let's say, for example, that you operate an e-commerce website that markets bio foods. When you wanted to make a blogs posting about the healthy advantages of organically produced coffees, you would not want to use the keyword "coffee" (too broad) or "health advantages of organically produced coffee" (too narrow). Key word like "organic coffee" would work fine.
Have a look at the different types of words that appear: Where do you know which words to use? While there are tens of different determinants to consider, I still like to rate a keyword against 3 key criteria: Scan volume: A higher mean traffic means that the better the keyword is likely to be.
To determine the monetisation potentials of a keyword is more of an artwork than a scientific one. Therefore I wrote a whole section on keyword research: Organized contests SEO: As with the business intention, rating the competitor of a keyword in Google's internal results requires a little more time. Section 5: Keyword Competitive Analysis provides everything you need to know about the size of your competitors.
The GKP ONLY shows you accurate query volumes when you run an ongoing Adwords ad campaigns. The keyword volumes fluctuate anyway, so the "exact" mean montly traffic you see is a gross estimate anyway. So in other words, there's nothing wrong with using these GKP areas to help you select your keys.
However, there is a clever knack that allows you to get the precise amount of traffic out of the GKP.... without needing an activated Adwords emailccount. First find a keyword in the shortlist of proposals you want to address: This number is how many persons per months are searching for this keyword. Now you have precise keyword size information for your keyword.
The Google Keyword Planner is quite nice as you have seen. Error #1: It only gives you keyword related idea that are VERY intrinsically related to what you are typing. Let's assume, for example, that your company is selling bio pet foods. Therefore, tap "organic puppy food" into the tool. You can see these are VERY narrow varieties of "organic pet food" like:
but I don't need any unusual tools to find a key word like "dog food." Error #2: You get the same phrase of words that all others use. This means that the GKP gives you very good results. First go to the Find New Keyswords section of the GKP: But instead of typing a keyword, type a URL from another site in your alcove.
Instead of typing "organic pet food" into the box, for example, we should go to the PetSmart page and go to the pet foods group. You' ll get a wash listing with a keyword that most of your rivals will NEVER see. Meanwhile you should have an extensive keyword listing. The next thing I'll do is show you some long tailored keyword strategy.